James Slaby

Director OT Solutions GTM at Acronis

What does a deep fake phone call scamming your grandma have to do with food manufacturing? More than you think.

In this episode of Bites and Bytes Podcast, host Kristin King and James Slaby discuss the operational technology challenges in food production—from legacy systems running Windows XP to ransomware threats when production lines go down.

James is Director of OT Solutions GTM at Acronis and brings over 20 years of cybersecurity and industry analyst experience from Forrester Research, HFS Research, and technology companies. The conversation covers why food plants can't update their systems, the growing threat of social engineering and deep fakes, and practical strategies like the family password defense.

Topics include:

  • Why food manufacturers still run ancient operating systems

  • Deep fake threats and how to protect yourself

  • Air-gapped systems and OT security challenges

  • Social engineering targeting industrial operations

  • Legacy technology in food production environments

Whether you're in food manufacturing, cybersecurity, or just curious about the systems behind your food supply, this episode reveals the realities of keeping production running while managing cyber threats.

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Guest Contact Information:
James Slaby’s LinkedIn
Company: Acronis
Role: Director of OT Solutions GTM at Acronis

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Episode Key Highlights:

00:21:42 – Ominous shifts in the threat environment
00:22:00 – Attacks on critical infrastructure
00:24:22 – Challenges facing small farms and businesses
00:31:29 – Equipment life cycles and legacy systems in OT
00:32:05 – Why stability matters in OT environments
00:33:10 – The industrialization of cybercrime
00:33:25 – GenAI tools used by bad actors
00:34:37 – Social engineering in food and agriculture
00:35:54 – The family password conversation
00:36:08 – Deep fake technology and voice cloning threats

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📘 Sign up for early updates, exclusive previews, and launch news of Kristin’s book, “Securing What Feeds Us:  Cybersecurity in Food and Agriculturehere.

---------------

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Socials:  TikTok; Instagram; LinkedIn; BlueSky

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🛡️ About AnzenSage & AnzenOT

AnzenSage is a cybersecurity advisory firm specializing in security resilience for the food, agriculture, zoo, and aquarium industries.  AnzenSage offers practical, strategic guidance to help organizations anticipate risks and build resilience.  Learn more about their offerings at anzensage.com.​


AnzenOT:  Industrial Cyber Risk — Simple.  Smart.  Swift.
AnzenOT is the SaaS risk management platform built to bring clarity and control to Operational Technology (OT) cybersecurity.  Designed for critical infrastructure sectors, AnzenOT translates technical risk into clear, actionable insight for decision-makers.  Explore the platform at anzenot.com.
For demo requests or inquiries, email stuart@anzenot.com or kristin@anzenot.com


Listen to full episode :


Episode Guide:

00:00:21 – Welcome and episode introduction
00:01:15 – Favorite food and food memory
00:01:23 – Korean fried chicken vs Buffalo wings
00:03:43 – James' food memory with his dad
00:06:03 – How food transports us through memory
00:08:05 – James introduces himself and Acronis
00:10:19 – OT partnerships and automation vendors
00:11:16 – James' career background
00:13:20 – Cloud adoption in OT environments
00:15:09 – Purdue model and air-gapped systems explained
00:19:10 – Enjoying the OT/ICS space
00:21:42 – Ominous shifts in the threat environment
00:22:00 – Attacks on critical infrastructure
00:22:22 – Known vs unknown cyber incidents
00:24:22 – Challenges for small farms and businesses
00:26:22 – Agriculture as critical infrastructure
00:29:20 – Psychological aspects of cyber resilience
00:30:30 – Recovery capability in OT
00:31:29 – Equipment life cycles and legacy systems
00:32:05 – Why stability matters in OT environments
00:32:18 – Recovery when IT is hours or days away
00:33:10 – The industrialization of cybercrime
00:33:25 – GenAI tools used by bad actors
00:34:21 – JBS backup example
00:34:37 – Social engineering component
00:35:54 – The family password conversation
00:36:08 – Deep fake technology and voice cloning
00:37:37 – Closing thoughts and final words
00:37:55 – Episode wrap-up

  • 00:00:21 Kristin King

    ‍ ‍

    Welcome back to the Bites and Bites podcast.

    ‍ ‍

    00:00:23 Kristin King

    ‍ ‍

    I'm your host, Kristen King.

    ‍ ‍

    00:00:25 Kristin King

    ‍ ‍

    This is the show where we explore the systems, technology, and human realities behind food and agriculture.

    ‍ ‍

    00:00:31 Kristin King

    ‍ ‍

    and sometimes the risks that we don't see until they hit us hard.

    ‍ ‍

    00:00:34 Kristin King

    ‍ ‍

    Today, we're joined by James Slaby, Director of OT Solutions, Go-to-Market at Acronis.

    ‍ ‍

    00:00:41 Kristin King

    ‍ ‍

    James has spent more than two decades analyzing and working in cybersecurity networking and industrial technologies.

    ‍ ‍

    00:00:47 Kristin King

    ‍ ‍

    In this conversation, we're going to dig into the systems that quietly produce our food, legacy equipment, air gap networks, ancient operating systems still controlling real-world machinery.

    ‍ ‍

    00:00:58 Kristin King

    ‍ ‍

    And what happens when modern cyber threats collide with outdated infrastructure?

    ‍ ‍

    00:01:02 Kristin King

    ‍ ‍

    We also talk about deepfakes, social engineering, recovery planning, and how everyday people, not just IT teams, are becoming part of the threat landscape.

    ‍ ‍

    00:01:11 Kristin King

    ‍ ‍

    So let's get into it.

    ‍ ‍

    00:01:12 Kristin King

    ‍ ‍

    Enjoy.

    ‍ ‍

    00:01:15 Kristin King

    ‍ ‍

    Well, as always, before anybody introduces themselves, we're going to go into favorite food and favorite food memory.

    ‍ ‍

    00:01:20 Kristin King

    ‍ ‍

    James, they do not need to be the same thing.

    ‍ ‍

    00:01:22 Kristin King

    ‍ ‍

    Go for it.

    ‍ ‍

    00:01:23 James Slaby

    ‍ ‍

    Sure.

    ‍ ‍

    00:01:23 James Slaby

    ‍ ‍

    So I'm originally a native of Buffalo, New York, and like the rest of my extended family, many of whom are still in that area, I'm kind of obsessed with buffalo wings.

    ‍ ‍

    00:01:33 James Slaby

    ‍ ‍

    Of course.

    ‍ ‍

    00:01:34 James Slaby

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    But something I discovered, which really surprised me, is that there's a superior gloss on the fried chicken wing, and that is Korean-style fried chicken.

    ‍ ‍

    00:01:44 James Slaby

    ‍ ‍

    What they did

    ‍ ‍

    00:01:45 James Slaby

    ‍ ‍

    I've concluded that makes it even better than my beloved original buffalo wings is that they do a two-step fry.

    ‍ ‍

    00:01:52 James Slaby

    ‍ ‍

    They first fry the wings in low temperature oil to cook them all the way through, and then they do a second fry in a higher temperature oil to crisp the skin.

    ‍ ‍

    00:02:01 James Slaby

    ‍ ‍

    And then they'll hand paint on, there's many sauces, but the two most popular ones are gochujang, which is the Korean version of hot sauce.

    ‍ ‍

    00:02:08 James Slaby

    ‍ ‍

    It's slightly funky, slightly sweet flavor in addition to the capsaicin heat, and then-- Delicious.

    ‍ ‍

    00:02:15 James Slaby

    ‍ ‍

    Foley garlic.

    ‍ ‍

    00:02:16 James Slaby

    ‍ ‍

    And this is now my go-to.

    ‍ ‍

    00:02:18 James Slaby

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    If I show up for like a Super Bowl party or BBQ or something, I'll bring a big bucket of these.

    ‍ ‍

    00:02:22 James Slaby

    ‍ ‍

    And in particular, my friend's kids are absolutely crazy for the KOFC, I call it.

    ‍ ‍

    00:02:29 James Slaby

    ‍ ‍

    So that's it.

    ‍ ‍

    00:02:30 James Slaby

    ‍ ‍

    So I'm always down for traditional buffalo wings.

    ‍ ‍

    00:02:34 James Slaby

    ‍ ‍

    My local watering hole in downtown Boston is a hundred year old Irish pub.

    ‍ ‍

    00:02:39 James Slaby

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    Same family has run it the whole time.

    ‍ ‍

    00:02:40 James Slaby

    ‍ ‍

    They do beautiful chicken wings.

    ‍ ‍

    00:02:42 James Slaby

    ‍ ‍

    Shout out to JJ Foley's Cafe in Boston South End.

    ‍ ‍

    00:02:45 James Slaby

    ‍ ‍

    Koreans have figured out a modest improvement that I think is really worth checking out if you get the chance.

    ‍ ‍

    00:02:50 Kristin King

    ‍ ‍

    Yes, I definitely would agree.

    ‍ ‍

    00:02:52 Kristin King

    ‍ ‍

    There is a superior level of fried chicken in that area of the world.

    ‍ ‍

    00:02:57 Kristin King

    ‍ ‍

    The Japanese are also quite good at it.

    ‍ ‍

    00:02:59 James Slaby

    ‍ ‍

    Karaage is, I'm really digging karaage chicken these days too.

    ‍ ‍

    00:03:02 Kristin King

    ‍ ‍

    Yeah, it really is.

    ‍ ‍

    00:03:03 Kristin King

    ‍ ‍

    I feel like a little side of that with your ramen is just like the perfect meal, like super comforting at the whole thing.

    ‍ ‍

    00:03:09 Kristin King

    ‍ ‍

    I haven't had that in a minute.

    ‍ ‍

    00:03:10 Kristin King

    ‍ ‍

    I should probably get that.

    ‍ ‍

    00:03:11 Kristin King

    ‍ ‍

    Yeah, I totally understand this.

    ‍ ‍

    00:03:12 Kristin King

    ‍ ‍

    My stepsons are connoisseurs of fried

    ‍ ‍

    00:03:15 Kristin King

    ‍ ‍

    chicken and chicken sandwiches and anything to do with chicken that's breaded in general.

    ‍ ‍

    00:03:19 Kristin King

    ‍ ‍

    And they even have said something similar, like it's just the best chicken, like how it's fried the way it is.

    ‍ ‍

    00:03:24 Kristin King

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    It's kind of like a triple cooked chips or fries for us Americans in the UK.

    ‍ ‍

    00:03:29 Kristin King

    ‍ ‍

    There's just something about it.

    ‍ ‍

    00:03:30 James Slaby

    ‍ ‍

    Absolutely.

    ‍ ‍

    00:03:31 James Slaby

    ‍ ‍

    My own kind of home cooking efforts always run up against that.

    ‍ ‍

    00:03:34 James Slaby

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    It's either not cooked all the way through or it's overdone.

    ‍ ‍

    00:03:37 James Slaby

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    And I think that two-step process kind of solves all problems there.

    ‍ ‍

    00:03:40 Kristin King

    ‍ ‍

    Yes, for sure.

    ‍ ‍

    00:03:41 Kristin King

    ‍ ‍

    And so your favorite food memory then?

    ‍ ‍

    00:03:43 James Slaby

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    I fought long and hard.

    ‍ ‍

    00:03:45 James Slaby

    ‍ ‍

    about this.

    ‍ ‍

    00:03:46 James Slaby

    ‍ ‍

    I wasn't a super adventurous eater as a child.

    ‍ ‍

    00:03:49 James Slaby

    ‍ ‍

    I was kind of scared of most things, but I really trusted my dad and he was a kind of a 3 a.m.

    ‍ ‍

    00:03:57 James Slaby

    ‍ ‍

    snacker and I was a light sleeper.

    ‍ ‍

    00:03:59 James Slaby

    ‍ ‍

    So I would sometimes hear him stirring in the kitchen in the middle of the night and I would go down and, you know, this is a me four or five years old in my jammies.

    ‍ ‍

    00:04:07 James Slaby

    ‍ ‍

    And he'd be up making some kind of snack that was clearly evocative of the nostalgia of his youth.

    ‍ ‍

    00:04:14 James Slaby

    ‍ ‍

    And

    ‍ ‍

    00:04:15 James Slaby

    ‍ ‍

    My one sort of fondest memory of those late night meetings with my dad was he would make a sandwich of tinned sardines, raw onions, and yellow mustard on white bread.

    ‍ ‍

    00:04:26 James Slaby

    ‍ ‍

    Wow, that's intense.

    ‍ ‍

    00:04:28 James Slaby

    ‍ ‍

    So, you know, those were some beautiful moments along with my dad.

    ‍ ‍

    00:04:32 James Slaby

    ‍ ‍

    I'm from a big family.

    ‍ ‍

    00:04:33 James Slaby

    ‍ ‍

    There were eight of us all together.

    ‍ ‍

    00:04:34 James Slaby

    ‍ ‍

    And so the, you know, 10 minutes of time to himself without just sitting there quietly in the kitchen with nothing on, but the fluorescent light coming from the stove top are really cherished.

    ‍ ‍

    00:04:45 James Slaby

    ‍ ‍

    memories for me.

    ‍ ‍

    00:04:46 James Slaby

    ‍ ‍

    And I've since concluded that while I got braver about food as I got older, particularly as I started traveling internationally for work, that all my dad's favorites were very umami packed.

    ‍ ‍

    00:04:58 James Slaby

    ‍ ‍

    So things like sardines and pickled herring and calves liver.

    ‍ ‍

    00:05:03 James Slaby

    ‍ ‍

    Like I was the only one of my five brothers and sisters that liked the liver.

    ‍ ‍

    00:05:06 James Slaby

    ‍ ‍

    And I've since realized like, oh, I was like an umami hound.

    ‍ ‍

    00:05:10 James Slaby

    ‍ ‍

    And traveling abroad for work, particularly places like China where

    ‍ ‍

    00:05:15 James Slaby

    ‍ ‍

    A foreign guest would get the red carpet rolled out for them and served an elaborate banquet meal with all the delicious delicacies.

    ‍ ‍

    00:05:22 James Slaby

    ‍ ‍

    And, you know, the locals would say, look, you got to eat everything.

    ‍ ‍

    00:05:24 James Slaby

    ‍ ‍

    You don't want to insult our host's hospitality.

    ‍ ‍

    00:05:27 James Slaby

    ‍ ‍

    And the rule I learned was, don't tell me what it is.

    ‍ ‍

    00:05:30 James Slaby

    ‍ ‍

    And then you won't run up against any of my cultural prejudices against, I don't know, sea snake or a deer pizzle, stag pizzle soup.

    ‍ ‍

    00:05:39 James Slaby

    ‍ ‍

    Or if I didn't know what it was, then I'd go, oh, this is delicious.

    ‍ ‍

    00:05:41 James Slaby

    ‍ ‍

    And then I found out afterwards what it was.

    ‍ ‍

    00:05:43 James Slaby

    ‍ ‍

    I'd be like, oh, I would have had a really

    ‍ ‍

    00:05:45 James Slaby

    ‍ ‍

    hard time eating that if I'd known what it was beforehand.

    ‍ ‍

    00:05:48 James Slaby

    ‍ ‍

    So that travel really broke all my old inhibitions about trying new things that I had as a little kid.

    ‍ ‍

    00:05:55 James Slaby

    ‍ ‍

    But I often, you know, I will still occasionally make that sardine onion mustard sandwich and not think of my dad who's gone some years now.

    ‍ ‍

    00:06:03 Kristin King

    ‍ ‍

    It's amazing how food can transport you memory wise.

    ‍ ‍

    00:06:06 Kristin King

    ‍ ‍

    I just recently asked my grandfather and a cup of coffee makes me think of him.

    ‍ ‍

    00:06:10 Kristin King

    ‍ ‍

    So every morning I sit with grandpa and I have a cup of coffee essentially.

    ‍ ‍

    00:06:13 Kristin King

    ‍ ‍

    And I love that.

    ‍ ‍

    00:06:14 Kristin King

    ‍ ‍

    I sit

    ‍ ‍

    00:06:15 Kristin King

    ‍ ‍

    It used to be really sad and now I love it because it's something nobody can take away from me.

    ‍ ‍

    00:06:18 Kristin King

    ‍ ‍

    It's like a complete memory, just like the sardine mustard sandwich and onion.

    ‍ ‍

    00:06:21 Kristin King

    ‍ ‍

    Sorry, I forgot about the onion, the pungency of all that.

    ‍ ‍

    00:06:24 Kristin King

    ‍ ‍

    Yeah, it's really beautiful.

    ‍ ‍

    00:06:25 Kristin King

    ‍ ‍

    And you're so right about traveling abroad.

    ‍ ‍

    00:06:27 Kristin King

    ‍ ‍

    I think that's when my palate really opened up.

    ‍ ‍

    00:06:29 Kristin King

    ‍ ‍

    I think a lot of people probably say the same thing.

    ‍ ‍

    00:06:31 Kristin King

    ‍ ‍

    When I went to China for the first time, I actually decided to do myself a real good service and I went to a food St.

    ‍ ‍

    00:06:36 Kristin King

    ‍ ‍

    tour my first night in.

    ‍ ‍

    00:06:37 Kristin King

    ‍ ‍

    So I got used to the textures and the flavorings and understood where things were coming from.

    ‍ ‍

    00:06:42 Kristin King

    ‍ ‍

    Ended up being a really fun group.

    ‍ ‍

    00:06:44 Kristin King

    ‍ ‍

    I remember thinking if

    ‍ ‍

    00:06:45 Kristin King

    ‍ ‍

    If I didn't do this, I wouldn't have survived the trip at all.

    ‍ ‍

    00:06:48 Kristin King

    ‍ ‍

    Also, pro tip, if you don't want to eat anything you don't know, just tell people you're a vegetarian.

    ‍ ‍

    00:06:51 Kristin King

    ‍ ‍

    It actually covers almost everything anyways.

    ‍ ‍

    00:06:53 Kristin King

    ‍ ‍

    So yeah, that's what I ended up doing a couple times when I was like, I don't know about this.

    ‍ ‍

    00:06:58 Kristin King

    ‍ ‍

    Just like, you know, I'm a vegetarian.

    ‍ ‍

    00:06:59 Kristin King

    ‍ ‍

    And they're like, oh, no problem.

    ‍ ‍

    00:07:00 Kristin King

    ‍ ‍

    And actually, the vegetables are amazing anyway, so it was totally fine.

    ‍ ‍

    00:07:04 Kristin King

    ‍ ‍

    And also the rice and all the things.

    ‍ ‍

    00:07:06 Kristin King

    ‍ ‍

    And also, I'm really grateful that I learned how to use chopsticks before I went as well, because that level made-up quite a bit in the eyes of my hosts and was able to.

    ‍ ‍

    00:07:15 Kristin King

    ‍ ‍

    navigate through things successfully, except I had to ask questions like, how do you eat a fried egg with chopsticks?

    ‍ ‍

    00:07:20 Kristin King

    ‍ ‍

    That was kind of wild.

    ‍ ‍

    00:07:21 Kristin King

    ‍ ‍

    And I learned they taught me how to tear it with the chopsticks and things like that.

    ‍ ‍

    00:07:24 Kristin King

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    And they later served on when I was in Japan quite frequently.

    ‍ ‍

    00:07:27 Kristin King

    ‍ ‍

    I could just survive.

    ‍ ‍

    00:07:28 Kristin King

    ‍ ‍

    So yeah, there's like these little things that you kind of pick up as you go and fix your palate and learn how to eat the food properly.

    ‍ ‍

    00:07:34 Kristin King

    ‍ ‍

    Because there's such an etiquette in how you eat as well in these places that can be really offensive if you do it wrong too.

    ‍ ‍

    00:07:40 Kristin King

    ‍ ‍

    But yeah, China definitely opened up my horizons with food.

    ‍ ‍

    00:07:44 Kristin King

    ‍ ‍

    And to this day,

    ‍ ‍

    00:07:45 Kristin King

    ‍ ‍

    I don't think I've had food that even rivals it in some ways, because we don't really make it in the States the same, obviously.

    ‍ ‍

    00:07:51 Kristin King

    ‍ ‍

    Maybe a few places, but nothing really formal.

    ‍ ‍

    00:07:53 Kristin King

    ‍ ‍

    Yeah, I do miss a couple things for sure, but that's fantastic.

    ‍ ‍

    00:07:57 Kristin King

    ‍ ‍

    Thank you for sharing that memory, and that's really beautiful.

    ‍ ‍

    00:07:59 Kristin King

    ‍ ‍

    Thanks, James.

    ‍ ‍

    00:08:00 Kristin King

    ‍ ‍

    Why don't you go ahead and introduce yourself to everyone that's listening, because now they've already heard that we're foodies, so that's clear.

    ‍ ‍

    00:08:05 James Slaby

    ‍ ‍

    Yeah, so food nerds is my preferred term.

    ‍ ‍

    00:08:08 James Slaby

    ‍ ‍

    Use that to remind myself that, like any nerd of any stripe, we're useful to know when you have a problem.

    ‍ ‍

    00:08:15 James Slaby

    ‍ ‍

    problem to solve, like, okay, I've got vegetarian halal and meat and potatoes eaters.

    ‍ ‍

    00:08:20 James Slaby

    ‍ ‍

    What's one place that can serve all their needs?

    ‍ ‍

    00:08:22 James Slaby

    ‍ ‍

    It's like, oh, I've got several suggestions for you there.

    ‍ ‍

    00:08:25 James Slaby

    ‍ ‍

    But also like nerds, we can be painful to get cornered at a cocktail party and droning on and on about our latest cooking excursions or restaurant experiences.

    ‍ ‍

    00:08:36 James Slaby

    ‍ ‍

    So I'm James Flavey.

    ‍ ‍

    00:08:37 James Slaby

    ‍ ‍

    I'm the Director of Cyber Protection at Acronis.

    ‍ ‍

    00:08:40 James Slaby

    ‍ ‍

    My core responsibilities these days are around our operational

    ‍ ‍

    00:08:45 James Slaby

    ‍ ‍

    technology solution.

    ‍ ‍

    00:08:46 James Slaby

    ‍ ‍

    So Acronis is in the business of endpoint security, backup disaster recovery, and remote endpoint management.

    ‍ ‍

    00:08:55 James Slaby

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    And that gets used by our customers around the world in a bunch of different ways.

    ‍ ‍

    00:09:01 James Slaby

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    So one example is managed service providers.

    ‍ ‍

    00:09:03 James Slaby

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    We're basically IT outsourcers for small businesses, use our platform to serve as the IT and cybersecurity department for small businesses.

    ‍ ‍

    00:09:11 James Slaby

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    A large chunk of our business goes out that way.

    ‍ ‍

    00:09:14 James Slaby

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    And then there's our OT business, which is quietly kind of our big success story in the enterprise.

    ‍ ‍

    00:09:20 James Slaby

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    And what we do is provide cyber resilience for PC-based platforms,

    ‍ ‍

    00:09:25 James Slaby

    ‍ ‍

    In OT environments, so data systems, HMIs, data historians, any Windows or Linux-based system that's used to control lower-level technology like sensors, actuators, programmable logic controllers, IoT devices, on and on and on like that.

    ‍ ‍

    00:09:46 James Slaby

    ‍ ‍

    Our other kind of great strength there is our partnerships.

    ‍ ‍

    00:09:49 James Slaby

    ‍ ‍

    Most of the major automation vendors in the world use Acronis as their OT resilience solution for, so they are either reference selling us, white labeling us, or co-branding our solution to their customers saying, Look, if you want to keep our automation equipment, minimize downtime, you want to tick this box on your order, and then they get Acronis.

    ‍ ‍

    00:10:10 James Slaby

    ‍ ‍

    Having their kind of endorsement, having tested and field tested our technology

    ‍ ‍

    00:10:16 James Slaby

    ‍ ‍

    in referring to it is probably our biggest strength.

    ‍ ‍

    00:10:19 James Slaby

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    You know, there's a challenge being a company that's whose much of their business is in IT going into operational technology environments.

    ‍ ‍

    00:10:26 James Slaby

    ‍ ‍

    Like what do you know about agriculture?

    ‍ ‍

    00:10:28 James Slaby

    ‍ ‍

    What do you know about mining?

    ‍ ‍

    00:10:30 James Slaby

    ‍ ‍

    What do you know about robotic logistics warehouses?

    ‍ ‍

    00:10:35 James Slaby

    ‍ ‍

    You're in IT in those kind of office environments or home office environments.

    ‍ ‍

    00:10:40 James Slaby

    ‍ ‍

    And that's a legitimate criticism of a lot of vendors in our space, but we've been

    ‍ ‍

    00:10:46 James Slaby

    ‍ ‍

    been around for over 20 years and working in industrial environments for that long.

    ‍ ‍

    00:10:51 James Slaby

    ‍ ‍

    But the best endorsement of that is the kind of people who use us and that reference us.

    ‍ ‍

    00:10:58 James Slaby

    ‍ ‍

    You know, think of like Emerson and Rockwell and Yokogawa and ABB.

    ‍ ‍

    00:11:04 James Slaby

    ‍ ‍

    These are all among the kind of giants of industrial automation worldwide.

    ‍ ‍

    00:11:08 James Slaby

    ‍ ‍

    And having their endorsement, their armor on this really gives us a lot of credibility up in that space.

    ‍ ‍

    00:11:14 Kristin King

    ‍ ‍

    That's great.

    ‍ ‍

    00:11:15 Kristin King

    ‍ ‍

    Thank you for this reference.

    ‍ ‍

    00:11:16 Kristin King

    ‍ ‍

    How did you get into this company?

    ‍ ‍

    00:11:18 Kristin King

    ‍ ‍

    Where'd you come from before?

    ‍ ‍

    00:11:19 Kristin King

    ‍ ‍

    Give me a little bit of your background so we can lead the listeners to why we're talking.

    ‍ ‍

    00:11:23 James Slaby

    ‍ ‍

    So my career has kind of two halves.

    ‍ ‍

    00:11:25 James Slaby

    ‍ ‍

    I started as a systems engineer in the networking business in the early days of the build-out of internet infrastructure worldwide.

    ‍ ‍

    00:11:33 James Slaby

    ‍ ‍

    So I worked for one of the two big router companies, and I went from systems engineer to...

    ‍ ‍

    00:11:39 James Slaby

    ‍ ‍

    product manager to product marketing person, and from product marketing into solutions and vertical marketing.

    ‍ ‍

    00:11:45 James Slaby

    ‍ ‍

    And doing that for a number of networking vendors and later cybersecurity vendors, that's probably half my career.

    ‍ ‍

    00:11:51 James Slaby

    ‍ ‍

    The other half I've spent as an industry analyst at companies like Forrester Research, the Bygone, Yankee Group, and some smaller boutique kind of research companies, initially covering networking and the later cybersecurity.

    ‍ ‍

    00:12:07 James Slaby

    ‍ ‍

    That's what I was doing before

    ‍ ‍

    00:12:09 James Slaby

    ‍ ‍

    When I joined Acronis, I was at a boutique house called HFS Research and writing about cloud security.

    ‍ ‍

    00:12:16 James Slaby

    ‍ ‍

    This was a little over 10 years ago.

    ‍ ‍

    00:12:18 James Slaby

    ‍ ‍

    And the challenge there was convincing enterprise buyers that the cloud was a safe place to play, that there was still resistance at that time to moving your sensitive data into the cloud.

    ‍ ‍

    00:12:28 James Slaby

    ‍ ‍

    And my research basically showed that like, well, they're actually better at cybersecurity than you are.

    ‍ ‍

    00:12:33 James Slaby

    ‍ ‍

    So you're probably okay to start taking advantages of the scale and cost economies of SaaS.

    ‍ ‍

    00:12:39 James Slaby

    ‍ ‍

    and cloud computing.

    ‍ ‍

    00:12:41 James Slaby

    ‍ ‍

    Acronis hired me originally to help them with some demand Gen.

    ‍ ‍

    00:12:46 James Slaby

    ‍ ‍

    problems, but then they took their first splash in the cybersecurity pool, and I was one of a handful of people in the company who had a cybersecurity background, so they moved me into a product marketing role.

    ‍ ‍

    00:12:58 James Slaby

    ‍ ‍

    That evolved into a solutions marketing role.

    ‍ ‍

    00:13:00 James Slaby

    ‍ ‍

    After some years of being far too quiet about our OT story, they decided that we should really tell the world more about that, and that's the kind of role that I

    ‍ ‍

    00:13:09 James Slaby

    ‍ ‍

    and now is kind of educating our customers, our prospects about what we're doing in OT.

    ‍ ‍

    00:13:15 James Slaby

    ‍ ‍

    Historically, we're famous for backup and security, but on the IT side of the house.

    ‍ ‍

    00:13:20 Kristin King

    ‍ ‍

    And it's interesting that you spent time talking about moving to the cloud for enterprise, and now the conversation of moving to the cloud for OT is happening, and everybody is anti it for the moment, and that's okay.

    ‍ ‍

    00:13:33 Kristin King

    ‍ ‍

    I understand the on-prem bit and how important that is.

    ‍ ‍

    00:13:37 Kristin King

    ‍ ‍

    So in a way, you've kind of recycled your

    ‍ ‍

    00:13:39 Kristin King

    ‍ ‍

    career a bit, because here we go, we're into this whole new section of cloud-based OT and ICS.

    ‍ ‍

    00:13:46 Kristin King

    ‍ ‍

    And I don't mean everybody needs to switch there, and that's a big debate for another show, but it is definitely something that's on the horizon, and especially when it comes to different critical infrastructure that's mobile and moving, logistics, transportation, agriculture, Bing, seafood, fleets, you name it.

    ‍ ‍

    00:14:03 Kristin King

    ‍ ‍

    Those are going to require cloud for quite a bit of things, especially when you

    ‍ ‍

    00:14:09 Kristin King

    ‍ ‍

    take into account the ability to have more real-time data and make better decisions.

    ‍ ‍

    00:14:15 Kristin King

    ‍ ‍

    That's going to be an interesting moment.

    ‍ ‍

    00:14:17 Kristin King

    ‍ ‍

    And at the moment I'm proceeding and I'm cautiously optimistic about it, but also I completely understand the on-prem moment because it's much easier to go unplug something if something goes wrong than it is to shut down the cloud.

    ‍ ‍

    00:14:28 Kristin King

    ‍ ‍

    I mean, we really can't shut down the cloud.

    ‍ ‍

    00:14:31 Kristin King

    ‍ ‍

    Yeah, adopting is going to be really interesting in these different sectors, I think, coming up James.

    ‍ ‍

    00:14:34 Kristin King

    ‍ ‍

    That's a really, you just made me go very curious in my mind.

    ‍ ‍

    00:14:37 Kristin King

    ‍ ‍

    I was like, yeah, that's really interesting because I just had this conversation

    ‍ ‍

    00:14:39 Kristin King

    ‍ ‍

    a couple of days ago with the utility company and how they're really anti-cloud because they can't control it.

    ‍ ‍

    00:14:45 Kristin King

    ‍ ‍

    They feel as much as they can with on-prem.

    ‍ ‍

    00:14:47 Kristin King

    ‍ ‍

    The physical, cyber-physical aspects are very much a real thing, even for the practitioners who manage and run.

    ‍ ‍

    00:14:54 Kristin King

    ‍ ‍

    It's not just what you do in the digital world has an impact on the physical world.

    ‍ ‍

    00:14:57 Kristin King

    ‍ ‍

    We need to be able to impact the physical world if we have something that we feel is going to cause a problem as well.

    ‍ ‍

    00:15:02 Kristin King

    ‍ ‍

    So thank you for making me go down that rabbit hole in my mind while you were talking, because that's exactly what I was like.

    ‍ ‍

    00:15:07 James Slaby

    ‍ ‍

    I think it's a really trenchant point rate.

    ‍ ‍

    00:15:09 James Slaby

    ‍ ‍

    now in that we really have to meet our customers wherever they are on that adoption curve.

    ‍ ‍

    00:15:16 Kristin King

    ‍ ‍

    Okay, quick pause because James just mentioned a couple things that people in operational technology or OT say casually, but everyone else hears it like someone suddenly switched the podcast into Klingon.

    ‍ ‍

    00:15:28 Kristin King

    ‍ ‍

    Let me translate.

    ‍ ‍

    00:15:30 Kristin King

    ‍ ‍

    First up, the Purdue model.

    ‍ ‍

    00:15:32 Kristin King

    ‍ ‍

    Think of

    ‍ ‍

    00:15:32 Kristin King

    ‍ ‍

    like a very structured, layered cake.

    ‍ ‍

    00:15:35 Kristin King

    ‍ ‍

    At the top, you've got your business systems, so your e-mail, billing, accounting, all the non-glamorous things that make up a company.

    ‍ ‍

    00:15:41 Kristin King

    ‍ ‍

    At the bottom layer are the systems that directly interact with the physical world.

    ‍ ‍

    00:15:46 Kristin King

    ‍ ‍

    The machines, the sensors, and controls that actually move product, keep temperature stable, grind feed, pump water, and run a packaging line.

    ‍ ‍

    00:15:54 Kristin King

    ‍ ‍

    And the pull point is everything has its place, and those layers aren't supposed to mix freely.

    ‍ ‍

    00:15:59 Kristin King

    ‍ ‍

    You don't want someone in the office accidentally interacting with the same

    ‍ ‍

    00:16:02 Kristin King

    ‍ ‍

    network that controls your refrigeration system.

    ‍ ‍

    00:16:04 Kristin King

    ‍ ‍

    Just like you don't mix raw chicken juice with cake frosting.

    ‍ ‍

    00:16:08 Kristin King

    ‍ ‍

    Same energy.

    ‍ ‍

    00:16:09 Kristin King

    ‍ ‍

    Next term, air-gapped.

    ‍ ‍

    00:16:11 Kristin King

    ‍ ‍

    This one is literal.

    ‍ ‍

    00:16:12 Kristin King

    ‍ ‍

    The system is physically isolated from the internet.

    ‍ ‍

    00:16:15 Kristin King

    ‍ ‍

    No Wi-Fi, no cloud, no remote connection, nothing.

    ‍ ‍

    00:16:19 Kristin King

    ‍ ‍

    It's like a walk-in cooler with no outside door.

    ‍ ‍

    00:16:21 Kristin King

    ‍ ‍

    If you want access, you have to already be inside the building.

    ‍ ‍

    00:16:25 Kristin King

    ‍ ‍

    Great for reducing cyber risk, terrible when you need urgent help, and your IT person is 3 states away.

    ‍ ‍

    00:16:30 Kristin King

    ‍ ‍

    And then we get into the big one.

    ‍ ‍

    00:16:32 Kristin King

    ‍ ‍

    Why OT systems don't patch like your phone or your laptop?

    ‍ ‍

    00:16:36 Kristin King

    ‍ ‍

    In OT, patching can break things, not metaphorically, but physically.

    ‍ ‍

    00:16:40 Kristin King

    ‍ ‍

    A control system might be running on a 15 to 20 year old operating system because...

    ‍ ‍

    00:16:46 Kristin King

    ‍ ‍

    It controls a mixer or an evaporator or a bottle line, and the vendor-qualified software hasn't been updated in a decade.

    ‍ ‍

    00:16:54 Kristin King

    ‍ ‍

    Updating it might introduce a glitch, remove support for a driver, or change timing, and in OT, timing matters.

    ‍ ‍

    00:17:01 Kristin King

    ‍ ‍

    It's not negligence, it's just reality.

    ‍ ‍

    00:17:04 Kristin King

    ‍ ‍

    If you patch something that's been quietly running a pasteurizer since 2005, you might not just break the software, you might break the pasteurizer, and the cheese, and the day everyone's working there.

    ‍ ‍

    00:17:15 Kristin King

    ‍ ‍

    So when James talks about

    ‍ ‍

    00:17:16 Kristin King

    ‍ ‍

    stability, long life cycles, and not poking things until you're absolutely needing to.

    ‍ ‍

    00:17:22 Kristin King

    ‍ ‍

    That's why.

    ‍ ‍

    00:17:22 Kristin King

    ‍ ‍

    OT lives firmly in the category of, please don't touch that unless something is actually on fire.

    ‍ ‍

    00:17:28 Kristin King

    ‍ ‍

    Because in food and agriculture, touching the wrong system at the wrong time can cause downtime, spoilage, food safety issues, employee safety issues, and a very awkward call explaining why your cold storage suddenly isn't cold.

    ‍ ‍

    00:17:41 Kristin King

    ‍ ‍

    All right, back to James.

    ‍ ‍

    00:17:45 James Slaby

    ‍ ‍

    For instance, one thing that we do that is allow for a completely premise-based solution.

    ‍ ‍

    00:17:50 James Slaby

    ‍ ‍

    So if you're doing Purdue model segmentation or air gapping, that's not a problem for us.

    ‍ ‍

    00:17:56 James Slaby

    ‍ ‍

    You find that many tech solutions now require management from a cloud-based console.

    ‍ ‍

    00:18:02 James Slaby

    ‍ ‍

    And that's not going to fly in an air-gapped environment.

    ‍ ‍

    00:18:04 James Slaby

    ‍ ‍

    It's going to be very difficult if you're Purdue-based.

    ‍ ‍

    00:18:07 James Slaby

    ‍ ‍

    But we also have customers who have started opening up those environments.

    ‍ ‍

    00:18:11 James Slaby

    ‍ ‍

    So for instance, we're able to feed into a kind of

    ‍ ‍

    00:18:14 James Slaby

    ‍ ‍

    a corporate central console with information about OT environments at factories, say, that are scattered around the world.

    ‍ ‍

    00:18:22 James Slaby

    ‍ ‍

    And it kind of, it's a one-way feed for a lot of these folks.

    ‍ ‍

    00:18:26 James Slaby

    ‍ ‍

    They don't want to break Purdue in doing it, but we can help them do that.

    ‍ ‍

    00:18:30 James Slaby

    ‍ ‍

    And because we integrate data protection backup with cybersecurity, we can pull them along into better endpoint protection as they open things up more and open up attack surfaces to things like ransomware.

    ‍ ‍

    00:18:44 James Slaby

    ‍ ‍

    that they didn't have to really worry about when they had the kind of the castle with the moat kind of approach to security.

    ‍ ‍

    00:18:51 Kristin King

    ‍ ‍

    Yes, I completely get that.

    ‍ ‍

    00:18:53 Kristin King

    ‍ ‍

    I feel like sometimes that's the good old days and we all wish for that again.

    ‍ ‍

    00:18:56 Kristin King

    ‍ ‍

    But here we are in a new digital world where anybody can pretty much touch you at any time, which is terrifying in itself.

    ‍ ‍

    00:19:02 Kristin King

    ‍ ‍

    And I can't take those rose tinted glasses off.

    ‍ ‍

    00:19:05 Kristin King

    ‍ ‍

    We all see it for what it is now.

    ‍ ‍

    00:19:06 Kristin King

    ‍ ‍

    So, and this is just a swing back just a tad.

    ‍ ‍

    00:19:08 Kristin King

    ‍ ‍

    I have so many thoughts here.

    ‍ ‍

    00:19:10 Kristin King

    ‍ ‍

    How do you like being in the OTICS space?

    ‍ ‍

    00:19:12 Kristin King

    ‍ ‍

    Because you came originally, you didn't come originally from there.

    ‍ ‍

    00:19:14 Kristin King

    ‍ ‍

    I think a lot of us who are in OTICS, generally speaking, came out of IT back in the day.

    ‍ ‍

    00:19:19 Kristin King

    ‍ ‍

    But how do you like being on the OTICS side a little bit more than you?

    ‍ ‍

    00:19:22 Kristin King

    ‍ ‍

    you were before.

    ‍ ‍

    00:19:23 Kristin King

    ‍ ‍

    Do you feel welcomed?

    ‍ ‍

    00:19:24 Kristin King

    ‍ ‍

    Are you enjoying it?

    ‍ ‍

    00:19:25 Kristin King

    ‍ ‍

    I have lots of opinions, obviously, but I would love to hear yours.

    ‍ ‍

    00:19:28 James Slaby

    ‍ ‍

    Well, it's completely fascinating to me because, you know, who wants to kind of shunt along in the same lane in technology forever?

    ‍ ‍

    00:19:36 James Slaby

    ‍ ‍

    It's kind of one of the great things about being in tech is that there's some kind of transformative wave that comes along every few years and you've got to kind of constantly be learning, right?

    ‍ ‍

    00:19:48 James Slaby

    ‍ ‍

    You know, we're all sharks, right?

    ‍ ‍

    00:19:50 James Slaby

    ‍ ‍

    If we slow down, we

    ‍ ‍

    00:19:52 James Slaby

    ‍ ‍

    will die.

    ‍ ‍

    00:19:53 James Slaby

    ‍ ‍

    But I particularly love digging into the industrial side of things.

    ‍ ‍

    00:19:57 James Slaby

    ‍ ‍

    I think about kind of my roots.

    ‍ ‍

    00:19:59 James Slaby

    ‍ ‍

    I have a family who are farmers.

    ‍ ‍

    00:20:02 James Slaby

    ‍ ‍

    So this is cousins and second cousins and uncles and great uncles in Broome County and Shenango County, New York.

    ‍ ‍

    00:20:10 James Slaby

    ‍ ‍

    This is kind of upstate New York near the Pennsylvania line.

    ‍ ‍

    00:20:15 James Slaby

    ‍ ‍

    And, you know, getting together with that family in those days meant paying horseback riding one uncle

    ‍ ‍

    00:20:22 James Slaby

    ‍ ‍

    was cattle breeder.

    ‍ ‍

    00:20:24 James Slaby

    ‍ ‍

    So when you went to get the adults a beer, you had to make sure to go to the right refrigerator in the kitchen because the other one was full with stuff that wasn't for human use.

    ‍ ‍

    00:20:37 James Slaby

    ‍ ‍

    Yeah, I got you.

    ‍ ‍

    00:20:38 James Slaby

    ‍ ‍

    You know, I've kind of grown away from that.

    ‍ ‍

    00:20:41 James Slaby

    ‍ ‍

    You know, my folks moved to New England and I became, you know, the city kid with the job in networking and cybersecurity, which, you know, was a little better understood nowadays, but

    ‍ ‍

    00:20:52 James Slaby

    ‍ ‍

    in my career, it was sort of impossible to explain to people who weren't in tech what the heck it was that we did.

    ‍ ‍

    00:20:58 James Slaby

    ‍ ‍

    And so, but again, you have, there's also some reuse of challenges.

    ‍ ‍

    00:21:03 James Slaby

    ‍ ‍

    You alluded to this transition from a kind of premise-based computing to the cloud, and there is a similar kind of transition going on here and similar difficulties.

    ‍ ‍

    00:21:14 James Slaby

    ‍ ‍

    Absolutely understand the resistance.

    ‍ ‍

    00:21:16 James Slaby

    ‍ ‍

    Like you spent your whole career making sure that nothing messes with this great automation set of

    ‍ ‍

    00:21:22 James Slaby

    ‍ ‍

    that you have where downtime is extremely expensive, tinkering is really discouraged, right?

    ‍ ‍

    00:21:28 James Slaby

    ‍ ‍

    Let alone opening up the environment to potential new threats.

    ‍ ‍

    00:21:32 James Slaby

    ‍ ‍

    So these are concerns that I understand and have heard before.

    ‍ ‍

    00:21:37 James Slaby

    ‍ ‍

    And frankly, we're in a period where we haven't figured out all the issues yet.

    ‍ ‍

    00:21:42 James Slaby

    ‍ ‍

    And we're starting to see really ominous shifts in the threat environment where critical infrastructure, which ag is now considered a part of by

    ‍ ‍

    00:21:52 James Slaby

    ‍ ‍

    cybersecurity standards bodies and national governments is really increasingly becoming targeted.

    ‍ ‍

    00:21:58 James Slaby

    ‍ ‍

    I don't know how much you talk about attacks on the show, but I just look at there's been a bunch of them over the in recent years and they seem to be growing.

    ‍ ‍

    00:22:06 James Slaby

    ‍ ‍

    Probably the JBS attack, I think is the one that probably most people who aren't in tech are probably aware of.

    ‍ ‍

    00:22:13 James Slaby

    ‍ ‍

    But you know, I don't want to I can reiterate a bunch of them.

    ‍ ‍

    00:22:16 James Slaby

    ‍ ‍

    I imagine this is something that your audience is well familiar with.

    ‍ ‍

    00:22:19 Kristin King

    ‍ ‍

    We do talk about it quite frequently.

    ‍ ‍

    00:22:20 Kristin King

    ‍ ‍

    And I think that they're great

    ‍ ‍

    00:22:22 Kristin King

    ‍ ‍

    great examples, but I always say they're the known ones.

    ‍ ‍

    00:22:25 Kristin King

    ‍ ‍

    It's the unknown that scare me half to death because those big corporations had to, because they're publicly traded, because the SEC regulations, so of course we're going to find out about them.

    ‍ ‍

    00:22:34 Kristin King

    ‍ ‍

    But we don't know always what the issues are.

    ‍ ‍

    00:22:38 Kristin King

    ‍ ‍

    Like the Amazon distribution one, that one that supplied for Whole Foods, we don't know what happened, but it reads like ransomware.

    ‍ ‍

    00:22:44 Kristin King

    ‍ ‍

    We can speculate based on knowledge of the industry, but they have not disclosed what it was.

    ‍ ‍

    00:22:49 Kristin King

    ‍ ‍

    And I feel like there should be some type of disclosure within these

    ‍ ‍

    00:22:52 Kristin King

    ‍ ‍

    particular rules that tells you what it is.

    ‍ ‍

    00:22:55 Kristin King

    ‍ ‍

    How are you going to prepare an industry for something if we don't know what it is?

    ‍ ‍

    00:22:58 Kristin King

    ‍ ‍

    Just an attack doesn't, I mean, that's like saying Godzilla attacked and you're just going to, that's it.

    ‍ ‍

    00:23:03 Kristin King

    ‍ ‍

    You don't know how he attacked, where he came from.

    ‍ ‍

    00:23:05 Kristin King

    ‍ ‍

    Was it another creature involved?

    ‍ ‍

    00:23:07 Kristin King

    ‍ ‍

    We don't know.

    ‍ ‍

    00:23:08 Kristin King

    ‍ ‍

    We just know that it happened.

    ‍ ‍

    00:23:09 Kristin King

    ‍ ‍

    So I think we're doing a bit of a disservice to the food and ag industry by not having more disclosure.

    ‍ ‍

    00:23:14 Kristin King

    ‍ ‍

    And then you, on top of it, if there's a small, medium-sized farms or different CPGs or small businesses and things like that, we don't know.

    ‍ ‍

    00:23:22 Kristin King

    ‍ ‍

    if they got hit.

    ‍ ‍

    00:23:23 Kristin King

    ‍ ‍

    It's kind of word of mouth, it's community.

    ‍ ‍

    00:23:24 Kristin King

    ‍ ‍

    And as you know, James, there's a lot of shame that comes with being in an attack, so people don't want to talk about it.

    ‍ ‍

    00:23:30 Kristin King

    ‍ ‍

    And then if you are in food and ag, it's an OT issue as well as an IT issue, generally speaking, because everything intersects with the physical world.

    ‍ ‍

    00:23:37 Kristin King

    ‍ ‍

    The incidents that are happening are becoming more frequent, yes.

    ‍ ‍

    00:23:40 Kristin King

    ‍ ‍

    I think that it's an iceberg issue.

    ‍ ‍

    00:23:42 Kristin King

    ‍ ‍

    I think that we see just the small tip of what's actually going on.

    ‍ ‍

    00:23:46 Kristin King

    ‍ ‍

    Also, we have nation states that are involved.

    ‍ ‍

    00:23:49 Kristin King

    ‍ ‍

    The dairy industry's been getting punched in the face, literally, lately.

    ‍ ‍

    00:23:52 Kristin King

    ‍ ‍

    And now we've have loss of life.

    ‍ ‍

    00:23:54 Kristin King

    ‍ ‍

    Cows are passing because they don't have access to real-time data when they're distressed.

    ‍ ‍

    00:23:58 Kristin King

    ‍ ‍

    So there's a lot of things going on here.

    ‍ ‍

    00:24:00 Kristin King

    ‍ ‍

    And also we have the ag tech community that's innovative and excited and pushing forward and all this great investment.

    ‍ ‍

    00:24:08 Kristin King

    ‍ ‍

    And they're not doing it securely.

    ‍ ‍

    00:24:10 Kristin King

    ‍ ‍

    It's not secure by design.

    ‍ ‍

    00:24:11 Kristin King

    ‍ ‍

    So we've got these other things that are being added where different considerations for security have to be put into place.

    ‍ ‍

    00:24:17 Kristin King

    ‍ ‍

    But again, this falls back onto places that don't have teams, don't have OT, don't have a SIEM, don't have a

    ‍ ‍

    00:24:22 Kristin King

    ‍ ‍

    a sock, don't have a knock, don't have any of this stuff.

    ‍ ‍

    00:24:24 Kristin King

    ‍ ‍

    And it's just, you know, Mr.

    ‍ ‍

    00:24:26 Kristin King

    ‍ ‍

    and Mrs.

    ‍ ‍

    00:24:26 Kristin King

    ‍ ‍

    Farmers that are standing there going, I need to put this wearable on my cow so I know when it's going to drop a calf.

    ‍ ‍

    00:24:33 Kristin King

    ‍ ‍

    And I mean, is it secure?

    ‍ ‍

    00:24:35 Kristin King

    ‍ ‍

    I don't know.

    ‍ ‍

    00:24:35 Kristin King

    ‍ ‍

    It connects to my phone.

    ‍ ‍

    00:24:36 Kristin King

    ‍ ‍

    Is my phone secure?

    ‍ ‍

    00:24:37 Kristin King

    ‍ ‍

    I assume.

    ‍ ‍

    00:24:38 Kristin King

    ‍ ‍

    And there's all these questions around that.

    ‍ ‍

    00:24:40 Kristin King

    ‍ ‍

    And I don't want people in food and agriculture, this is my biggest fear, to just put their heads in the sand like an ostrich.

    ‍ ‍

    00:24:45 Kristin King

    ‍ ‍

    I want people to be informed on risk and blended into their safety practices as much as possible.

    ‍ ‍

    00:24:50 Kristin King

    ‍ ‍

    Have their stop-drop-roll type moments.

    ‍ ‍

    00:24:52 Kristin King

    ‍ ‍

    because these are the people that feed us.

    ‍ ‍

    00:24:54 Kristin King

    ‍ ‍

    This is what creates our memories of our childhood and various other aspects of our lives.

    ‍ ‍

    00:24:59 Kristin King

    ‍ ‍

    The idea of that being attacked is so disturbing to me and viscerally disturbing.

    ‍ ‍

    00:25:05 Kristin King

    ‍ ‍

    Like I am horrified by it every day.

    ‍ ‍

    00:25:08 Kristin King

    ‍ ‍

    And these people that have to be resilient in a different capacity than already they're doing, because being a farmer is very complicated and hard nowadays.

    ‍ ‍

    00:25:16 Kristin King

    ‍ ‍

    And it's not an easy path.

    ‍ ‍

    00:25:18 Kristin King

    ‍ ‍

    And we need more first-gen farmers.

    ‍ ‍

    00:25:19 Kristin King

    ‍ ‍

    And it's really hard to get in.

    ‍ ‍

    00:25:20 Kristin King

    ‍ ‍

    And there's all these different parts of the ag business that are just a lot.

    ‍ ‍

    00:25:24 Kristin King

    ‍ ‍

    It's A lot.

    ‍ ‍

    00:25:24 Kristin King

    ‍ ‍

    And then you want to add a cybersecurity level onto it.

    ‍ ‍

    00:25:27 Kristin King

    ‍ ‍

    I know I understand in a lot of ways why mental health is such a huge issue in that particular industry and why I continually talk about this and why I advocate and why I have this show and why I work with the industry the way I do.

    ‍ ‍

    00:25:39 Kristin King

    ‍ ‍

    because we need more people to come along and make it normal.

    ‍ ‍

    00:25:41 Kristin King

    ‍ ‍

    Like it's normal to talk about an attack.

    ‍ ‍

    00:25:43 Kristin King

    ‍ ‍

    It's normal to talk about what we got to do to fix it.

    ‍ ‍

    00:25:45 Kristin King

    ‍ ‍

    Or it's normal to have a resilience conversation so, you know, you can bypass you and you could survive whatever happens.

    ‍ ‍

    00:25:50 Kristin King

    ‍ ‍

    And that's...

    ‍ ‍

    00:25:52 Kristin King

    ‍ ‍

    That's the real trick of it.

    ‍ ‍

    00:25:54 Kristin King

    ‍ ‍

    And again, like I said, going back to your original statement, we're just seeing the tip of the iceberg.

    ‍ ‍

    00:25:58 Kristin King

    ‍ ‍

    There's so much more going on and it's scary.

    ‍ ‍

    00:26:01 Kristin King

    ‍ ‍

    There's so many like little nuances to this and it's, and I'm glad that people are waking up that agriculture is part of critical infrastructure, even though the US didn't add it to the list until 2020.

    ‍ ‍

    00:26:13 Kristin King

    ‍ ‍

    Like I still don't know why they didn't add it sooner.

    ‍ ‍

    00:26:15 Kristin King

    ‍ ‍

    Everybody else had it on there.

    ‍ ‍

    00:26:16 Kristin King

    ‍ ‍

    But I think that the more people who get educated in what agriculture is and what the business is,

    ‍ ‍

    00:26:22 Kristin King

    ‍ ‍

    It's not as simple as people think it is.

    ‍ ‍

    00:26:24 Kristin King

    ‍ ‍

    It looks simple for the most part.

    ‍ ‍

    00:26:26 Kristin King

    ‍ ‍

    People make it look easy, but it's not.

    ‍ ‍

    00:26:28 Kristin King

    ‍ ‍

    And also, it's such a big industry.

    ‍ ‍

    00:26:30 Kristin King

    ‍ ‍

    It's an industry-wide big thing.

    ‍ ‍

    00:26:31 Kristin King

    ‍ ‍

    It's not just the small farms.

    ‍ ‍

    00:26:33 Kristin King

    ‍ ‍

    It's also the grain silos and it's the distribution networks and it's the transportation that goes around it.

    ‍ ‍

    00:26:39 Kristin King

    ‍ ‍

    It's the cold storage.

    ‍ ‍

    00:26:41 Kristin King

    ‍ ‍

    The cold storage is like a whole thing.

    ‍ ‍

    00:26:43 Kristin King

    ‍ ‍

    Like that's getting attacked too.

    ‍ ‍

    00:26:44 Kristin King

    ‍ ‍

    And it's wild to me that as OT, we are very much system thinkers.

    ‍ ‍

    00:26:49 Kristin King

    ‍ ‍

    You know, when something happens over here, it happens over here.

    ‍ ‍

    00:26:52 Kristin King

    ‍ ‍

    And yet we're the weirdos because nobody actually thinks like that.

    ‍ ‍

    00:26:55 Kristin King

    ‍ ‍

    Apparently that's not common as people remind me all the time, because I'm like, well, why didn't people realize that if they'd have this, it's cause and effect?

    ‍ ‍

    00:27:01 Kristin King

    ‍ ‍

    Why wouldn't they?

    ‍ ‍

    00:27:02 Kristin King

    ‍ ‍

    They're like, oh, well, you're a nerd, basically back at me.

    ‍ ‍

    00:27:05 Kristin King

    ‍ ‍

    And I'm like, I didn't realize that's what it was.

    ‍ ‍

    00:27:07 Kristin King

    ‍ ‍

    And I'm sure, and you already strike me as a systems thinker, James.

    ‍ ‍

    00:27:10 Kristin King

    ‍ ‍

    So I think that you completely get what I'm saying.

    ‍ ‍

    00:27:12 Kristin King

    ‍ ‍

    And maybe that's why you've taken to OT quite well, like a fish and water.

    ‍ ‍

    00:27:18 Kristin King

    ‍ ‍

    It's definitely something that you're enjoying.

    ‍ ‍

    00:27:20 Kristin King

    ‍ ‍

    I can tell you're enjoying because the way you talk about it.

    ‍ ‍

    00:27:22 Kristin King

    ‍ ‍

    So that's great.

    ‍ ‍

    00:27:24 Kristin King

    ‍ ‍

    I'm glad that you can pull from your roots.

    ‍ ‍

    00:27:26 Kristin King

    ‍ ‍

    You understand what farming looks like.

    ‍ ‍

    00:27:28 Kristin King

    ‍ ‍

    How else are we going to have great food stories and culture and tradition if we don't have people doing that and keep doing it securely?

    ‍ ‍

    00:27:36 Kristin King

    ‍ ‍

    And I don't think that every farmer needs to go out and take a cybersecurity course necessarily.

    ‍ ‍

    00:27:40 Kristin King

    ‍ ‍

    I don't know if we're quite there yet.

    ‍ ‍

    00:27:41 Kristin King

    ‍ ‍

    We might be at that tipping point, but I don't know.

    ‍ ‍

    00:27:44 Kristin King

    ‍ ‍

    It's going to be hard because we're going to have to adapt tech that we have for them in that regard.

    ‍ ‍

    00:27:49 Kristin King

    ‍ ‍

    I mean, yeah, sure.

    ‍ ‍

    00:27:50 Kristin King

    ‍ ‍

    Food manufacturing, absolutely.

    ‍ ‍

    00:27:51 Kristin King

    ‍ ‍

    You can have all the bells and whistles and all the things.

    ‍ ‍

    00:27:53 Kristin King

    ‍ ‍

    The CPG is the same thing.

    ‍ ‍

    00:27:54 Kristin King

    ‍ ‍

    To have it on a farm level is going to be complicated and really take some real ingenuity to create something that can give a better monitoring experience.

    ‍ ‍

    00:28:03 Kristin King

    ‍ ‍

    I don't think we're quite there yet.

    ‍ ‍

    00:28:05 Kristin King

    ‍ ‍

    I think we're getting there.

    ‍ ‍

    00:28:06 Kristin King

    ‍ ‍

    I just wish that AgTech would start creating things more securely.

    ‍ ‍

    00:28:08 Kristin King

    ‍ ‍

    That would be my one wish.

    ‍ ‍

    00:28:10 Kristin King

    ‍ ‍

    If people asked me what my wish was for the world, AgTech creates things securely so farmers don't have to worry.

    ‍ ‍

    00:28:19 Kristin King

    ‍ ‍

    And thank you for listening.

    ‍ ‍

    00:28:20 Kristin King

    ‍ ‍

    If you're enjoying the show, please take a moment to like, comment, follow, and share it with someone who'd appreciate it.

    ‍ ‍

    00:28:26 Kristin King

    ‍ ‍

    Every bit of support helps more people find these conversations, and I'm so grateful for all the messages.

    ‍ ‍

    00:28:32 Kristin King

    ‍ ‍

    all the feedback and all the stories you've been sending.

    ‍ ‍

    00:28:35 Kristin King

    ‍ ‍

    Thank you for reaching out and letting me know how much the show has resonated with you.

    ‍ ‍

    00:28:38 Kristin King

    ‍ ‍

    And because we're heading into the holiday season, I want to encourage you to help where you can.

    ‍ ‍

    00:28:43 Kristin King

    ‍ ‍

    Donate to a local food pantry.

    ‍ ‍

    00:28:45 Kristin King

    ‍ ‍

    You could find one at findhelp.org.

    ‍ ‍

    00:28:48 Kristin King

    ‍ ‍

    Call a local farm and ask if you can sponsor a farm share for a family in need.

    ‍ ‍

    00:28:51 Kristin King

    ‍ ‍

    It's easy to find a place to start by going to localharvest.org.

    ‍ ‍

    00:28:55 Kristin King

    ‍ ‍

    Reach out to a local school and see if you could support them for breakfast or lunch, or just be a grocery buddy for someone nearby who could use the help.

    ‍ ‍

    00:29:03 Kristin King

    ‍ ‍

    Food insecurity isn't just an American issue, it's worldwide.

    ‍ ‍

    00:29:06 Kristin King

    ‍ ‍

    And while I'm not sponsored by any of these organizations, I believe if we have tools or resources, we can use them to make sure people have access to food.

    ‍ ‍

    00:29:15 Kristin King

    ‍ ‍

    Thank you for caring, and back to the episode.

    ‍ ‍

    00:29:20 James Slaby

    ‍ ‍

    It's funny, when you talk about the psychological aspect of it, that really plays to something important that I've seen going on in recent years.

    ‍ ‍

    00:29:29 James Slaby

    ‍ ‍

    Again, Acronis started as a backup company and then we got into the cybersecurity business and coined this term cyber protection, which was the idea that defense and recovery should be integrated.

    ‍ ‍

    00:29:39 James Slaby

    ‍ ‍

    I've kind of seen the world come around to that.

    ‍ ‍

    00:29:42 James Slaby

    ‍ ‍

    If you look at recent additions of cybersecurity regulations or recent

    ‍ ‍

    00:29:48 James Slaby

    ‍ ‍

    revs of cybersecurity standards, or you look at the requirements that you're getting from your insurance company, if you want a cyber insurance policy to help mitigate the cost of recovering from a ransomware attack, for instance, they have all placed this new emphasis on recovery.

    ‍ ‍

    00:30:06 James Slaby

    ‍ ‍

    So if you look at NIST CSF 2.0, the NIS2 regulations in the EU, or you've talked to your insurer recently, a few years ago, they were all about make sure you're using multifactor

    ‍ ‍

    00:30:18 James Slaby

    ‍ ‍

    authentication and that you're encrypting your data and that you have antivirus protection.

    ‍ ‍

    00:30:23 James Slaby

    ‍ ‍

    Now there are new planks in those standards and those regulations in those insurance requirements that say, make sure you're following industry best practices for backup.

    ‍ ‍

    00:30:33 James Slaby

    ‍ ‍

    Have an incident response plan in place.

    ‍ ‍

    00:30:35 James Slaby

    ‍ ‍

    Think about disaster recovery.

    ‍ ‍

    00:30:38 James Slaby

    ‍ ‍

    And this kind of recovery capability in OT takes on new dimensions.

    ‍ ‍

    00:30:44 James Slaby

    ‍ ‍

    The downtime costs tend to be much, much greater, right?

    ‍ ‍

    00:30:48 James Slaby

    ‍ ‍

    So the idea of being able to recover very quickly is important.

    ‍ ‍

    00:30:52 James Slaby

    ‍ ‍

    Another issue that you have is you don't have trained IT people around in many of these environments.

    ‍ ‍

    00:30:58 James Slaby

    ‍ ‍

    You're out on an oil rig, or you're in a mine at the edge of the jungle, or a remote distribution facility, or you're in a farm in the heartland.

    ‍ ‍

    00:31:09 James Slaby

    ‍ ‍

    You don't have IT people who are, you know, at your beck and call.

    ‍ ‍

    00:31:13 James Slaby

    ‍ ‍

    And if you are air gapped for security reasons, people that might

    ‍ ‍

    00:31:18 James Slaby

    ‍ ‍

    be able to help you with the remote tools, say try to come up RDP into your desktop, they can't do that, right?

    ‍ ‍

    00:31:24 James Slaby

    ‍ ‍

    Another issue that you've got is the equipment life cycles involved in OT.

    ‍ ‍

    00:31:29 James Slaby

    ‍ ‍

    This technology is designed to last 10, 20, even 30 years, whereas IT people are used to cycling through stuff every three to five years, doing constant updates.

    ‍ ‍

    00:31:39 James Slaby

    ‍ ‍

    In many OT environments, we see Windows XP PCs being used to control the environment or really ancient builds of Linux.

    ‍ ‍

    00:31:48 James Slaby

    ‍ ‍

    You don't want to update those or patch them if you can help it, because you might lose some functionality or break your ability to monitor or control or configure the lower level operational technology.

    ‍ ‍

    00:32:01 James Slaby

    ‍ ‍

    So stability is super, super important in these environments.

    ‍ ‍

    00:32:05 James Slaby

    ‍ ‍

    So one of the ways that we address this is that we never walked away from those old operating systems.

    ‍ ‍

    00:32:12 James Slaby

    ‍ ‍

    Another big issue is how do you recover if IT is hours or days away?

    ‍ ‍

    00:32:18 James Slaby

    ‍ ‍

    We've made it simple enough that you can basically do a recovery from a local backup and the ability to restore from a known working image uncorrupted by ransomware or without the update that you just did that broke something.

    ‍ ‍

    00:32:33 James Slaby

    ‍ ‍

    And to do that in a matter of minutes, that's super, super valuable, right?

    ‍ ‍

    00:32:37 James Slaby

    ‍ ‍

    When the clock is ticking on that.

    ‍ ‍

    00:32:41 James Slaby

    ‍ ‍

    Kind of grappling with those realities of operational technology environments has really to deal with these kind of

    ‍ ‍

    00:32:48 James Slaby

    ‍ ‍

    requirements where it's like, what's your story for backup?

    ‍ ‍

    00:32:51 James Slaby

    ‍ ‍

    How quickly can you recover?

    ‍ ‍

    00:32:53 James Slaby

    ‍ ‍

    What is your plan in the event of a cyber attack or a hardware failure or somebody plugging something into the machine like a USB stick that they shouldn't?

    ‍ ‍

    00:33:03 James Slaby

    ‍ ‍

    And this gets more important as these environments open up and as just in general, the threat environment has gotten more dire.

    ‍ ‍

    00:33:10 James Slaby

    ‍ ‍

    I know you're well familiar with the kind of the ongoing industrialization of cybercrime and how that's meant that it's cheaper,

    ‍ ‍

    00:33:18 James Slaby

    ‍ ‍

    to mount more and more frequent attacks.

    ‍ ‍

    00:33:21 James Slaby

    ‍ ‍

    The sophistication is getting higher.

    ‍ ‍

    00:33:23 James Slaby

    ‍ ‍

    Now we've got Gen.

    ‍ ‍

    00:33:25 James Slaby

    ‍ ‍

    AI tools being used by the bad guys so that phishing attacks are getting more effective, right?

    ‍ ‍

    00:33:31 James Slaby

    ‍ ‍

    The phishing emails are perfect and the calls to action are more compelling and they can mount them at greater scale.

    ‍ ‍

    00:33:38 James Slaby

    ‍ ‍

    So all these things, these pressures are starting to come to bear on OT environments.

    ‍ ‍

    00:33:44 James Slaby

    ‍ ‍

    So you need to start thinking about improving your cyber defenses

    ‍ ‍

    00:33:48 James Slaby

    ‍ ‍

    But your last line of defense always is the ability to quickly recover, right?

    ‍ ‍

    00:33:53 James Slaby

    ‍ ‍

    So you want to do as much as you can to reduce the risk of cyber threats with defensive measures.

    ‍ ‍

    00:34:00 James Slaby

    ‍ ‍

    But our adversaries are generally a step ahead of us and, again, can enlist armies of not very bright people to do most of the dirty work for them in ways that we can't possibly keep up with the frequency and the growing sophistication of the attacks.

    ‍ ‍

    00:34:15 James Slaby

    ‍ ‍

    So you really need that break

    ‍ ‍

    00:34:18 James Slaby

    ‍ ‍

    in case of emergency recovery mechanism.

    ‍ ‍

    00:34:21 Kristin King

    ‍ ‍

    Yeah, I think it's super important to note the backup aspect, like in JBS's example, if they were able to come back up faster and they couldn't because that was broken as well.

    ‍ ‍

    00:34:30 Kristin King

    ‍ ‍

    So there was a lot of aspects about it.

    ‍ ‍

    00:34:32 Kristin King

    ‍ ‍

    I think the thing about food and agriculture that I've noticed more and more is the social engineering component.

    ‍ ‍

    00:34:37 Kristin King

    ‍ ‍

    You already mentioned fishing as a great example.

    ‍ ‍

    00:34:40 Kristin King

    ‍ ‍

    Doxing is super popular now too.

    ‍ ‍

    00:34:42 Kristin King

    ‍ ‍

    Deep fakes are heavy in the industry as well.

    ‍ ‍

    00:34:45 Kristin King

    ‍ ‍

    And AI is driving that.

    ‍ ‍

    00:34:46 Kristin King

    ‍ ‍

    It's learned behavior.

    ‍ ‍

    00:34:48 Kristin King

    ‍ ‍

    For everything that is good, it's also equally evil.

    ‍ ‍

    00:34:50 Kristin King

    ‍ ‍

    It's really just there.

    ‍ ‍

    00:34:52 Kristin King

    ‍ ‍

    And I think the social engineering aspects around OT are going to hit a breaking point at some point, I think.

    ‍ ‍

    00:34:58 Kristin King

    ‍ ‍

    We are definitely at a place now where educating people on how to behave and how to be defensive as well as responsive is becoming, I think, more of the norm.

    ‍ ‍

    00:35:08 Kristin King

    ‍ ‍

    We're not quite there yet, but I think people are getting it.

    ‍ ‍

    00:35:10 Kristin King

    ‍ ‍

    And that makes me really happy because when we go to things like backups and being more proactive, it's going to be a lot more easy to adopt.

    ‍ ‍

    00:35:18 Kristin King

    ‍ ‍

    stopped moving forward.

    ‍ ‍

    00:35:19 Kristin King

    ‍ ‍

    And yeah, there's some really nasty people out there doing really horrible things, obviously.

    ‍ ‍

    00:35:22 Kristin King

    ‍ ‍

    And it's so scary that you could just dial it up as a service now.

    ‍ ‍

    00:35:27 Kristin King

    ‍ ‍

    Just hacking as a service, ransomware as a service, whatever you want to call it, is terrifying.

    ‍ ‍

    00:35:31 Kristin King

    ‍ ‍

    And you're right, they're ahead of us in a lot of ways, because we're still playing catch up.

    ‍ ‍

    00:35:35 Kristin King

    ‍ ‍

    You know, we don't know what's in our systems.

    ‍ ‍

    00:35:38 Kristin King

    ‍ ‍

    We don't have asset control.

    ‍ ‍

    00:35:39 Kristin King

    ‍ ‍

    We don't understand who's accessing when.

    ‍ ‍

    00:35:41 Kristin King

    ‍ ‍

    There's all these different aspects.

    ‍ ‍

    00:35:42 Kristin King

    ‍ ‍

    Or you don't have any people.

    ‍ ‍

    00:35:44 Kristin King

    ‍ ‍

    You mentioned that earlier.

    ‍ ‍

    00:35:44 Kristin King

    ‍ ‍

    There's no people to do the work.

    ‍ ‍

    00:35:46 Kristin King

    ‍ ‍

    So it's left up to people

    ‍ ‍

    00:35:48 Kristin King

    ‍ ‍

    who aren't technical to deal with it.

    ‍ ‍

    00:35:49 Kristin King

    ‍ ‍

    And they're just trying to get by.

    ‍ ‍

    00:35:51 Kristin King

    ‍ ‍

    And that's really the heart of the matter, especially in food and ag.

    ‍ ‍

    00:35:54 James Slaby

    ‍ ‍

    I recently had the family password conversation with my extended family.

    ‍ ‍

    00:35:58 James Slaby

    ‍ ‍

    We were all together for a kind of a reunion.

    ‍ ‍

    00:36:01 James Slaby

    ‍ ‍

    And the concern I had was around deep fake technology, particularly around voice, which is extremely easy to do.

    ‍ ‍

    00:36:08 James Slaby

    ‍ ‍

    And the scenario I painted was, grandma gets a phone call from someone who sounds exactly like one of her grandchildren, who's saying, oh, I was in a car accident.

    ‍ ‍

    00:36:18 James Slaby

    ‍ ‍

    and they put me in jail and I need money to bail me out.

    ‍ ‍

    00:36:22 James Slaby

    ‍ ‍

    I don't want to spend the weekend in jail, grandma.

    ‍ ‍

    00:36:24 James Slaby

    ‍ ‍

    Can you help me out?

    ‍ ‍

    00:36:26 James Slaby

    ‍ ‍

    And of course, that's not my nephew.

    ‍ ‍

    00:36:29 James Slaby

    ‍ ‍

    That is a deepfake of his voice, which you only need about a 30-second audio sample to do a convincing deepfake.

    ‍ ‍

    00:36:36 James Slaby

    ‍ ‍

    So not everyone in my family knows a passphrase that they can challenge a caller in a dire situation like this and say, What's the family passphrase?

    ‍ ‍

    00:36:44 James Slaby

    ‍ ‍

    And if they don't know it, then they know it's a fake.

    ‍ ‍

    00:36:46 James Slaby

    ‍ ‍

    So I'm

    ‍ ‍

    00:36:48 James Slaby

    ‍ ‍

    and spreading that stratagem around or around my extended family and friends is too.

    ‍ ‍

    00:36:54 Kristin King

    ‍ ‍

    It's an excellent strategy.

    ‍ ‍

    00:36:56 Kristin King

    ‍ ‍

    It's an excellent strategy and it should be updated annually as well.

    ‍ ‍

    00:36:59 Kristin King

    ‍ ‍

    You don't want to, you should have a different one every time.

    ‍ ‍

    00:37:01 Kristin King

    ‍ ‍

    Basic human behavior one-on-one based, and it's such an easy thing to do and such a simple thing.

    ‍ ‍

    00:37:07 Kristin King

    ‍ ‍

    And that doesn't necessarily imply just for those phone calls and those scams.

    ‍ ‍

    00:37:11 Kristin King

    ‍ ‍

    It could be if you're out and about and you have an emergency, you could just say the password and people will know that you're in trouble.

    ‍ ‍

    00:37:16 Kristin King

    ‍ ‍

    Those kind of things.

    ‍ ‍

    00:37:16 Kristin King

    ‍ ‍

    It also goes into those places.

    ‍ ‍

    00:37:18 Kristin King

    ‍ ‍

    places.

    ‍ ‍

    00:37:18 Kristin King

    ‍ ‍

    Sadly, I think we live in a world where we're going to all need those for various reasons at some point, and it's a good thing.

    ‍ ‍

    00:37:23 Kristin King

    ‍ ‍

    So that's an excellent thing to do with your family.

    ‍ ‍

    00:37:26 Kristin King

    ‍ ‍

    James, this has been a great conversation, and I have really enjoyed your wisdom because you're speaking truth to a lot of things that are happening, and you have a really good vision of what's going on and what needs to be done.

    ‍ ‍

    00:37:36 Kristin King

    ‍ ‍

    So thank you so much for that.

    ‍ ‍

    00:37:37 Kristin King

    ‍ ‍

    As we're leaving, any final words?

    ‍ ‍

    00:37:39 James Slaby

    ‍ ‍

    Sure, Kristen.

    ‍ ‍

    00:37:40 James Slaby

    ‍ ‍

    I just want to say, likewise, what a great pleasure it's been to be part of your podcast.

    ‍ ‍

    00:37:45 Kristin King

    ‍ ‍

    Thanks so much, James.

    ‍ ‍

    00:37:46 James Slaby

    ‍ ‍

    Thanks again, Kristen.

    ‍ ‍

    00:37:55 Kristin King

    ‍ ‍

    And that's a wrap up today's episode.

    ‍ ‍

    00:37:57 Kristin King

    ‍ ‍

    A big thanks to James for joining me and sharing his perspectives on the realities of inside the systems and critical infrastructure.

    ‍ ‍

    00:38:02 Kristin King

    ‍ ‍

    And to you, thank you for listening, for sharing, and for being a part of the community.

    ‍ ‍

    00:38:07 Kristin King

    ‍ ‍

    If you enjoyed today's episode, remember to like, comment, follow, and share.

    ‍ ‍

    00:38:10 Kristin King

    ‍ ‍

    It really helps others find the show and keep these conversations growing.

    ‍ ‍

    00:38:14 Kristin King

    ‍ ‍

    You can also check out my Substack and the Bytes and Bytes podcast website for

    ‍ ‍

    00:38:18 Kristin King

    ‍ ‍

    additional content, behind the scenes updates, and reflections on the various episodes.

    ‍ ‍

    00:38:22 Kristin King

    ‍ ‍

    The link is in the show notes.

    ‍ ‍

    00:38:23 Kristin King

    ‍ ‍

    Until next time, stay safe, stay curious, and I'll see you on the next one.

    ‍ ‍

    00:38:28 Kristin King

    ‍ ‍

    Bye for now.

    ‍ ‍

    ‍ ‍

    Audio file

    James Slaby_mixdown.mp3

    Transcript

    00:00:21 Kristin King

    Welcome back to the Bites and Bites podcast.

    00:00:23 Kristin King

    I'm your host, Kristen King.

    00:00:25 Kristin King

    This is the show where we explore the systems, technology, and human realities behind food and agriculture.

    00:00:31 Kristin King

    and sometimes the risks that we don't see until they hit us hard.

    00:00:34 Kristin King

    Today, we're joined by James Slaby, Director of OT Solutions, Go-to-Market at Acronis.

    00:00:41 Kristin King

    James has spent more than two decades analyzing and working in cybersecurity networking and industrial technologies.

    00:00:47 Kristin King

    In this conversation, we're going to dig into the systems that quietly produce our food, legacy equipment, air gap networks, ancient operating systems still controlling real-world machinery.

    00:00:58 Kristin King

    And what happens when modern cyber threats collide with outdated infrastructure?

    00:01:02 Kristin King

    We also talk about deepfakes, social engineering, recovery planning, and how everyday people, not just IT teams, are becoming part of the threat landscape.

    00:01:11 Kristin King

    So let's get into it.

    00:01:12 Kristin King

    Enjoy.

    00:01:15 Kristin King

    Well, as always, before anybody introduces themselves, we're going to go into favorite food and favorite food memory.

    00:01:20 Kristin King

    James, they do not need to be the same thing.

    00:01:22 Kristin King

    Go for it.

    00:01:23 James Slaby

    Sure.

    00:01:23 James Slaby

    So I'm originally a native of Buffalo, New York, and like the rest of my extended family, many of whom are still in that area, I'm kind of obsessed with buffalo wings.

    00:01:33 James Slaby

    Of course.

    00:01:34 James Slaby

    But something I discovered, which really surprised me, is that there's a superior gloss on the fried chicken wing, and that is Korean-style fried chicken.

    00:01:44 James Slaby

    What they did

    00:01:45 James Slaby

    I've concluded that makes it even better than my beloved original buffalo wings is that they do a two-step fry.

    00:01:52 James Slaby

    They first fry the wings in low temperature oil to cook them all the way through, and then they do a second fry in a higher temperature oil to crisp the skin.

    00:02:01 James Slaby

    And then they'll hand paint on, there's many sauces, but the two most popular ones are gochujang, which is the Korean version of hot sauce.

    00:02:08 James Slaby

    It's slightly funky, slightly sweet flavor in addition to the capsaicin heat, and then-- Delicious.

    00:02:15 James Slaby

    Foley garlic.

    00:02:16 James Slaby

    And this is now my go-to.

    00:02:18 James Slaby

    If I show up for like a Super Bowl party or BBQ or something, I'll bring a big bucket of these.

    00:02:22 James Slaby

    And in particular, my friend's kids are absolutely crazy for the KOFC, I call it.

    00:02:29 James Slaby

    So that's it.

    00:02:30 James Slaby

    So I'm always down for traditional buffalo wings.

    00:02:34 James Slaby

    My local watering hole in downtown Boston is a hundred year old Irish pub.

    00:02:39 James Slaby

    Same family has run it the whole time.

    00:02:40 James Slaby

    They do beautiful chicken wings.

    00:02:42 James Slaby

    Shout out to JJ Foley's Cafe in Boston South End.

    00:02:45 James Slaby

    Koreans have figured out a modest improvement that I think is really worth checking out if you get the chance.

    00:02:50 Kristin King

    Yes, I definitely would agree.

    00:02:52 Kristin King

    There is a superior level of fried chicken in that area of the world.

    00:02:57 Kristin King

    The Japanese are also quite good at it.

    00:02:59 James Slaby

    Karaage is, I'm really digging karaage chicken these days too.

    00:03:02 Kristin King

    Yeah, it really is.

    00:03:03 Kristin King

    I feel like a little side of that with your ramen is just like the perfect meal, like super comforting at the whole thing.

    00:03:09 Kristin King

    I haven't had that in a minute.

    00:03:10 Kristin King

    I should probably get that.

    00:03:11 Kristin King

    Yeah, I totally understand this.

    00:03:12 Kristin King

    My stepsons are connoisseurs of fried

    00:03:15 Kristin King

    chicken and chicken sandwiches and anything to do with chicken that's breaded in general.

    00:03:19 Kristin King

    And they even have said something similar, like it's just the best chicken, like how it's fried the way it is.

    00:03:24 Kristin King

    It's kind of like a triple cooked chips or fries for us Americans in the UK.

    00:03:29 Kristin King

    There's just something about it.

    00:03:30 James Slaby

    Absolutely.

    00:03:31 James Slaby

    My own kind of home cooking efforts always run up against that.

    00:03:34 James Slaby

    It's either not cooked all the way through or it's overdone.

    00:03:37 James Slaby

    And I think that two-step process kind of solves all problems there.

    00:03:40 Kristin King

    Yes, for sure.

    00:03:41 Kristin King

    And so your favorite food memory then?

    00:03:43 James Slaby

    I fought long and hard.

    00:03:45 James Slaby

    about this.

    00:03:46 James Slaby

    I wasn't a super adventurous eater as a child.

    00:03:49 James Slaby

    I was kind of scared of most things, but I really trusted my dad and he was a kind of a 3 a.m.

    00:03:57 James Slaby

    snacker and I was a light sleeper.

    00:03:59 James Slaby

    So I would sometimes hear him stirring in the kitchen in the middle of the night and I would go down and, you know, this is a me four or five years old in my jammies.

    00:04:07 James Slaby

    And he'd be up making some kind of snack that was clearly evocative of the nostalgia of his youth.

    00:04:14 James Slaby

    And

    00:04:15 James Slaby

    My one sort of fondest memory of those late night meetings with my dad was he would make a sandwich of tinned sardines, raw onions, and yellow mustard on white bread.

    00:04:26 James Slaby

    Wow, that's intense.

    00:04:28 James Slaby

    So, you know, those were some beautiful moments along with my dad.

    00:04:32 James Slaby

    I'm from a big family.

    00:04:33 James Slaby

    There were eight of us all together.

    00:04:34 James Slaby

    And so the, you know, 10 minutes of time to himself without just sitting there quietly in the kitchen with nothing on, but the fluorescent light coming from the stove top are really cherished.

    00:04:45 James Slaby

    memories for me.

    00:04:46 James Slaby

    And I've since concluded that while I got braver about food as I got older, particularly as I started traveling internationally for work, that all my dad's favorites were very umami packed.

    00:04:58 James Slaby

    So things like sardines and pickled herring and calves liver.

    00:05:03 James Slaby

    Like I was the only one of my five brothers and sisters that liked the liver.

    00:05:06 James Slaby

    And I've since realized like, oh, I was like an umami hound.

    00:05:10 James Slaby

    And traveling abroad for work, particularly places like China where

    00:05:15 James Slaby

    A foreign guest would get the red carpet rolled out for them and served an elaborate banquet meal with all the delicious delicacies.

    00:05:22 James Slaby

    And, you know, the locals would say, look, you got to eat everything.

    00:05:24 James Slaby

    You don't want to insult our host's hospitality.

    00:05:27 James Slaby

    And the rule I learned was, don't tell me what it is.

    00:05:30 James Slaby

    And then you won't run up against any of my cultural prejudices against, I don't know, sea snake or a deer pizzle, stag pizzle soup.

    00:05:39 James Slaby

    Or if I didn't know what it was, then I'd go, oh, this is delicious.

    00:05:41 James Slaby

    And then I found out afterwards what it was.

    00:05:43 James Slaby

    I'd be like, oh, I would have had a really

    00:05:45 James Slaby

    hard time eating that if I'd known what it was beforehand.

    00:05:48 James Slaby

    So that travel really broke all my old inhibitions about trying new things that I had as a little kid.

    00:05:55 James Slaby

    But I often, you know, I will still occasionally make that sardine onion mustard sandwich and not think of my dad who's gone some years now.

    00:06:03 Kristin King

    It's amazing how food can transport you memory wise.

    00:06:06 Kristin King

    I just recently asked my grandfather and a cup of coffee makes me think of him.

    00:06:10 Kristin King

    So every morning I sit with grandpa and I have a cup of coffee essentially.

    00:06:13 Kristin King

    And I love that.

    00:06:14 Kristin King

    I sit

    00:06:15 Kristin King

    It used to be really sad and now I love it because it's something nobody can take away from me.

    00:06:18 Kristin King

    It's like a complete memory, just like the sardine mustard sandwich and onion.

    00:06:21 Kristin King

    Sorry, I forgot about the onion, the pungency of all that.

    00:06:24 Kristin King

    Yeah, it's really beautiful.

    00:06:25 Kristin King

    And you're so right about traveling abroad.

    00:06:27 Kristin King

    I think that's when my palate really opened up.

    00:06:29 Kristin King

    I think a lot of people probably say the same thing.

    00:06:31 Kristin King

    When I went to China for the first time, I actually decided to do myself a real good service and I went to a food St.

    00:06:36 Kristin King

    tour my first night in.

    00:06:37 Kristin King

    So I got used to the textures and the flavorings and understood where things were coming from.

    00:06:42 Kristin King

    Ended up being a really fun group.

    00:06:44 Kristin King

    I remember thinking if

    00:06:45 Kristin King

    If I didn't do this, I wouldn't have survived the trip at all.

    00:06:48 Kristin King

    Also, pro tip, if you don't want to eat anything you don't know, just tell people you're a vegetarian.

    00:06:51 Kristin King

    It actually covers almost everything anyways.

    00:06:53 Kristin King

    So yeah, that's what I ended up doing a couple times when I was like, I don't know about this.

    00:06:58 Kristin King

    Just like, you know, I'm a vegetarian.

    00:06:59 Kristin King

    And they're like, oh, no problem.

    00:07:00 Kristin King

    And actually, the vegetables are amazing anyway, so it was totally fine.

    00:07:04 Kristin King

    And also the rice and all the things.

    00:07:06 Kristin King

    And also, I'm really grateful that I learned how to use chopsticks before I went as well, because that level made-up quite a bit in the eyes of my hosts and was able to.

    00:07:15 Kristin King

    navigate through things successfully, except I had to ask questions like, how do you eat a fried egg with chopsticks?

    00:07:20 Kristin King

    That was kind of wild.

    00:07:21 Kristin King

    And I learned they taught me how to tear it with the chopsticks and things like that.

    00:07:24 Kristin King

    And they later served on when I was in Japan quite frequently.

    00:07:27 Kristin King

    I could just survive.

    00:07:28 Kristin King

    So yeah, there's like these little things that you kind of pick up as you go and fix your palate and learn how to eat the food properly.

    00:07:34 Kristin King

    Because there's such an etiquette in how you eat as well in these places that can be really offensive if you do it wrong too.

    00:07:40 Kristin King

    But yeah, China definitely opened up my horizons with food.

    00:07:44 Kristin King

    And to this day,

    00:07:45 Kristin King

    I don't think I've had food that even rivals it in some ways, because we don't really make it in the States the same, obviously.

    00:07:51 Kristin King

    Maybe a few places, but nothing really formal.

    00:07:53 Kristin King

    Yeah, I do miss a couple things for sure, but that's fantastic.

    00:07:57 Kristin King

    Thank you for sharing that memory, and that's really beautiful.

    00:07:59 Kristin King

    Thanks, James.

    00:08:00 Kristin King

    Why don't you go ahead and introduce yourself to everyone that's listening, because now they've already heard that we're foodies, so that's clear.

    00:08:05 James Slaby

    Yeah, so food nerds is my preferred term.

    00:08:08 James Slaby

    Use that to remind myself that, like any nerd of any stripe, we're useful to know when you have a problem.

    00:08:15 James Slaby

    problem to solve, like, okay, I've got vegetarian halal and meat and potatoes eaters.

    00:08:20 James Slaby

    What's one place that can serve all their needs?

    00:08:22 James Slaby

    It's like, oh, I've got several suggestions for you there.

    00:08:25 James Slaby

    But also like nerds, we can be painful to get cornered at a cocktail party and droning on and on about our latest cooking excursions or restaurant experiences.

    00:08:36 James Slaby

    So I'm James Flavey.

    00:08:37 James Slaby

    I'm the Director of Cyber Protection at Acronis.

    00:08:40 James Slaby

    My core responsibilities these days are around our operational

    00:08:45 James Slaby

    technology solution.

    00:08:46 James Slaby

    So Acronis is in the business of endpoint security, backup disaster recovery, and remote endpoint management.

    00:08:55 James Slaby

    And that gets used by our customers around the world in a bunch of different ways.

    00:09:01 James Slaby

    So one example is managed service providers.

    00:09:03 James Slaby

    We're basically IT outsourcers for small businesses, use our platform to serve as the IT and cybersecurity department for small businesses.

    00:09:11 James Slaby

    A large chunk of our business goes out that way.

    00:09:14 James Slaby

    And then there's our OT business, which is quietly kind of our big success story in the enterprise.

    00:09:20 James Slaby

    And what we do is provide cyber resilience for PC-based platforms,

    00:09:25 James Slaby

    In OT environments, so data systems, HMIs, data historians, any Windows or Linux-based system that's used to control lower-level technology like sensors, actuators, programmable logic controllers, IoT devices, on and on and on like that.

    00:09:46 James Slaby

    Our other kind of great strength there is our partnerships.

    00:09:49 James Slaby

    Most of the major automation vendors in the world use Acronis as their OT resilience solution for, so they are either reference selling us, white labeling us, or co-branding our solution to their customers saying, Look, if you want to keep our automation equipment, minimize downtime, you want to tick this box on your order, and then they get Acronis.

    00:10:10 James Slaby

    Having their kind of endorsement, having tested and field tested our technology

    00:10:16 James Slaby

    in referring to it is probably our biggest strength.

    00:10:19 James Slaby

    You know, there's a challenge being a company that's whose much of their business is in IT going into operational technology environments.

    00:10:26 James Slaby

    Like what do you know about agriculture?

    00:10:28 James Slaby

    What do you know about mining?

    00:10:30 James Slaby

    What do you know about robotic logistics warehouses?

    00:10:35 James Slaby

    You're in IT in those kind of office environments or home office environments.

    00:10:40 James Slaby

    And that's a legitimate criticism of a lot of vendors in our space, but we've been

    00:10:46 James Slaby

    been around for over 20 years and working in industrial environments for that long.

    00:10:51 James Slaby

    But the best endorsement of that is the kind of people who use us and that reference us.

    00:10:58 James Slaby

    You know, think of like Emerson and Rockwell and Yokogawa and ABB.

    00:11:04 James Slaby

    These are all among the kind of giants of industrial automation worldwide.

    00:11:08 James Slaby

    And having their endorsement, their armor on this really gives us a lot of credibility up in that space.

    00:11:14 Kristin King

    That's great.

    00:11:15 Kristin King

    Thank you for this reference.

    00:11:16 Kristin King

    How did you get into this company?

    00:11:18 Kristin King

    Where'd you come from before?

    00:11:19 Kristin King

    Give me a little bit of your background so we can lead the listeners to why we're talking.

    00:11:23 James Slaby

    So my career has kind of two halves.

    00:11:25 James Slaby

    I started as a systems engineer in the networking business in the early days of the build-out of internet infrastructure worldwide.

    00:11:33 James Slaby

    So I worked for one of the two big router companies, and I went from systems engineer to...

    00:11:39 James Slaby

    product manager to product marketing person, and from product marketing into solutions and vertical marketing.

    00:11:45 James Slaby

    And doing that for a number of networking vendors and later cybersecurity vendors, that's probably half my career.

    00:11:51 James Slaby

    The other half I've spent as an industry analyst at companies like Forrester Research, the Bygone, Yankee Group, and some smaller boutique kind of research companies, initially covering networking and the later cybersecurity.

    00:12:07 James Slaby

    That's what I was doing before

    00:12:09 James Slaby

    When I joined Acronis, I was at a boutique house called HFS Research and writing about cloud security.

    00:12:16 James Slaby

    This was a little over 10 years ago.

    00:12:18 James Slaby

    And the challenge there was convincing enterprise buyers that the cloud was a safe place to play, that there was still resistance at that time to moving your sensitive data into the cloud.

    00:12:28 James Slaby

    And my research basically showed that like, well, they're actually better at cybersecurity than you are.

    00:12:33 James Slaby

    So you're probably okay to start taking advantages of the scale and cost economies of SaaS.

    00:12:39 James Slaby

    and cloud computing.

    00:12:41 James Slaby

    Acronis hired me originally to help them with some demand Gen.

    00:12:46 James Slaby

    problems, but then they took their first splash in the cybersecurity pool, and I was one of a handful of people in the company who had a cybersecurity background, so they moved me into a product marketing role.

    00:12:58 James Slaby

    That evolved into a solutions marketing role.

    00:13:00 James Slaby

    After some years of being far too quiet about our OT story, they decided that we should really tell the world more about that, and that's the kind of role that I

    00:13:09 James Slaby

    and now is kind of educating our customers, our prospects about what we're doing in OT.

    00:13:15 James Slaby

    Historically, we're famous for backup and security, but on the IT side of the house.

    00:13:20 Kristin King

    And it's interesting that you spent time talking about moving to the cloud for enterprise, and now the conversation of moving to the cloud for OT is happening, and everybody is anti it for the moment, and that's okay.

    00:13:33 Kristin King

    I understand the on-prem bit and how important that is.

    00:13:37 Kristin King

    So in a way, you've kind of recycled your

    00:13:39 Kristin King

    career a bit, because here we go, we're into this whole new section of cloud-based OT and ICS.

    00:13:46 Kristin King

    And I don't mean everybody needs to switch there, and that's a big debate for another show, but it is definitely something that's on the horizon, and especially when it comes to different critical infrastructure that's mobile and moving, logistics, transportation, agriculture, Bing, seafood, fleets, you name it.

    00:14:03 Kristin King

    Those are going to require cloud for quite a bit of things, especially when you

    00:14:09 Kristin King

    take into account the ability to have more real-time data and make better decisions.

    00:14:15 Kristin King

    That's going to be an interesting moment.

    00:14:17 Kristin King

    And at the moment I'm proceeding and I'm cautiously optimistic about it, but also I completely understand the on-prem moment because it's much easier to go unplug something if something goes wrong than it is to shut down the cloud.

    00:14:28 Kristin King

    I mean, we really can't shut down the cloud.

    00:14:31 Kristin King

    Yeah, adopting is going to be really interesting in these different sectors, I think, coming up James.

    00:14:34 Kristin King

    That's a really, you just made me go very curious in my mind.

    00:14:37 Kristin King

    I was like, yeah, that's really interesting because I just had this conversation

    00:14:39 Kristin King

    a couple of days ago with the utility company and how they're really anti-cloud because they can't control it.

    00:14:45 Kristin King

    They feel as much as they can with on-prem.

    00:14:47 Kristin King

    The physical, cyber-physical aspects are very much a real thing, even for the practitioners who manage and run.

    00:14:54 Kristin King

    It's not just what you do in the digital world has an impact on the physical world.

    00:14:57 Kristin King

    We need to be able to impact the physical world if we have something that we feel is going to cause a problem as well.

    00:15:02 Kristin King

    So thank you for making me go down that rabbit hole in my mind while you were talking, because that's exactly what I was like.

    00:15:07 James Slaby

    I think it's a really trenchant point rate.

    00:15:09 James Slaby

    now in that we really have to meet our customers wherever they are on that adoption curve.

    00:15:16 Kristin King

    Okay, quick pause because James just mentioned a couple things that people in operational technology or OT say casually, but everyone else hears it like someone suddenly switched the podcast into Klingon.

    00:15:28 Kristin King

    Let me translate.

    00:15:30 Kristin King

    First up, the Purdue model.

    00:15:32 Kristin King

    Think of

    00:15:32 Kristin King

    like a very structured, layered cake.

    00:15:35 Kristin King

    At the top, you've got your business systems, so your e-mail, billing, accounting, all the non-glamorous things that make up a company.

    00:15:41 Kristin King

    At the bottom layer are the systems that directly interact with the physical world.

    00:15:46 Kristin King

    The machines, the sensors, and controls that actually move product, keep temperature stable, grind feed, pump water, and run a packaging line.

    00:15:54 Kristin King

    And the pull point is everything has its place, and those layers aren't supposed to mix freely.

    00:15:59 Kristin King

    You don't want someone in the office accidentally interacting with the same

    00:16:02 Kristin King

    network that controls your refrigeration system.

    00:16:04 Kristin King

    Just like you don't mix raw chicken juice with cake frosting.

    00:16:08 Kristin King

    Same energy.

    00:16:09 Kristin King

    Next term, air-gapped.

    00:16:11 Kristin King

    This one is literal.

    00:16:12 Kristin King

    The system is physically isolated from the internet.

    00:16:15 Kristin King

    No Wi-Fi, no cloud, no remote connection, nothing.

    00:16:19 Kristin King

    It's like a walk-in cooler with no outside door.

    00:16:21 Kristin King

    If you want access, you have to already be inside the building.

    00:16:25 Kristin King

    Great for reducing cyber risk, terrible when you need urgent help, and your IT person is 3 states away.

    00:16:30 Kristin King

    And then we get into the big one.

    00:16:32 Kristin King

    Why OT systems don't patch like your phone or your laptop?

    00:16:36 Kristin King

    In OT, patching can break things, not metaphorically, but physically.

    00:16:40 Kristin King

    A control system might be running on a 15 to 20 year old operating system because...

    00:16:46 Kristin King

    It controls a mixer or an evaporator or a bottle line, and the vendor-qualified software hasn't been updated in a decade.

    00:16:54 Kristin King

    Updating it might introduce a glitch, remove support for a driver, or change timing, and in OT, timing matters.

    00:17:01 Kristin King

    It's not negligence, it's just reality.

    00:17:04 Kristin King

    If you patch something that's been quietly running a pasteurizer since 2005, you might not just break the software, you might break the pasteurizer, and the cheese, and the day everyone's working there.

    00:17:15 Kristin King

    So when James talks about

    00:17:16 Kristin King

    stability, long life cycles, and not poking things until you're absolutely needing to.

    00:17:22 Kristin King

    That's why.

    00:17:22 Kristin King

    OT lives firmly in the category of, please don't touch that unless something is actually on fire.

    00:17:28 Kristin King

    Because in food and agriculture, touching the wrong system at the wrong time can cause downtime, spoilage, food safety issues, employee safety issues, and a very awkward call explaining why your cold storage suddenly isn't cold.

    00:17:41 Kristin King

    All right, back to James.

    00:17:45 James Slaby

    For instance, one thing that we do that is allow for a completely premise-based solution.

    00:17:50 James Slaby

    So if you're doing Purdue model segmentation or air gapping, that's not a problem for us.

    00:17:56 James Slaby

    You find that many tech solutions now require management from a cloud-based console.

    00:18:02 James Slaby

    And that's not going to fly in an air-gapped environment.

    00:18:04 James Slaby

    It's going to be very difficult if you're Purdue-based.

    00:18:07 James Slaby

    But we also have customers who have started opening up those environments.

    00:18:11 James Slaby

    So for instance, we're able to feed into a kind of

    00:18:14 James Slaby

    a corporate central console with information about OT environments at factories, say, that are scattered around the world.

    00:18:22 James Slaby

    And it kind of, it's a one-way feed for a lot of these folks.

    00:18:26 James Slaby

    They don't want to break Purdue in doing it, but we can help them do that.

    00:18:30 James Slaby

    And because we integrate data protection backup with cybersecurity, we can pull them along into better endpoint protection as they open things up more and open up attack surfaces to things like ransomware.

    00:18:44 James Slaby

    that they didn't have to really worry about when they had the kind of the castle with the moat kind of approach to security.

    00:18:51 Kristin King

    Yes, I completely get that.

    00:18:53 Kristin King

    I feel like sometimes that's the good old days and we all wish for that again.

    00:18:56 Kristin King

    But here we are in a new digital world where anybody can pretty much touch you at any time, which is terrifying in itself.

    00:19:02 Kristin King

    And I can't take those rose tinted glasses off.

    00:19:05 Kristin King

    We all see it for what it is now.

    00:19:06 Kristin King

    So, and this is just a swing back just a tad.

    00:19:08 Kristin King

    I have so many thoughts here.

    00:19:10 Kristin King

    How do you like being in the OTICS space?

    00:19:12 Kristin King

    Because you came originally, you didn't come originally from there.

    00:19:14 Kristin King

    I think a lot of us who are in OTICS, generally speaking, came out of IT back in the day.

    00:19:19 Kristin King

    But how do you like being on the OTICS side a little bit more than you?

    00:19:22 Kristin King

    you were before.

    00:19:23 Kristin King

    Do you feel welcomed?

    00:19:24 Kristin King

    Are you enjoying it?

    00:19:25 Kristin King

    I have lots of opinions, obviously, but I would love to hear yours.

    00:19:28 James Slaby

    Well, it's completely fascinating to me because, you know, who wants to kind of shunt along in the same lane in technology forever?

    00:19:36 James Slaby

    It's kind of one of the great things about being in tech is that there's some kind of transformative wave that comes along every few years and you've got to kind of constantly be learning, right?

    00:19:48 James Slaby

    You know, we're all sharks, right?

    00:19:50 James Slaby

    If we slow down, we

    00:19:52 James Slaby

    will die.

    00:19:53 James Slaby

    But I particularly love digging into the industrial side of things.

    00:19:57 James Slaby

    I think about kind of my roots.

    00:19:59 James Slaby

    I have a family who are farmers.

    00:20:02 James Slaby

    So this is cousins and second cousins and uncles and great uncles in Broome County and Shenango County, New York.

    00:20:10 James Slaby

    This is kind of upstate New York near the Pennsylvania line.

    00:20:15 James Slaby

    And, you know, getting together with that family in those days meant paying horseback riding one uncle

    00:20:22 James Slaby

    was cattle breeder.

    00:20:24 James Slaby

    So when you went to get the adults a beer, you had to make sure to go to the right refrigerator in the kitchen because the other one was full with stuff that wasn't for human use.

    00:20:37 James Slaby

    Yeah, I got you.

    00:20:38 James Slaby

    You know, I've kind of grown away from that.

    00:20:41 James Slaby

    You know, my folks moved to New England and I became, you know, the city kid with the job in networking and cybersecurity, which, you know, was a little better understood nowadays, but

    00:20:52 James Slaby

    in my career, it was sort of impossible to explain to people who weren't in tech what the heck it was that we did.

    00:20:58 James Slaby

    And so, but again, you have, there's also some reuse of challenges.

    00:21:03 James Slaby

    You alluded to this transition from a kind of premise-based computing to the cloud, and there is a similar kind of transition going on here and similar difficulties.

    00:21:14 James Slaby

    Absolutely understand the resistance.

    00:21:16 James Slaby

    Like you spent your whole career making sure that nothing messes with this great automation set of

    00:21:22 James Slaby

    that you have where downtime is extremely expensive, tinkering is really discouraged, right?

    00:21:28 James Slaby

    Let alone opening up the environment to potential new threats.

    00:21:32 James Slaby

    So these are concerns that I understand and have heard before.

    00:21:37 James Slaby

    And frankly, we're in a period where we haven't figured out all the issues yet.

    00:21:42 James Slaby

    And we're starting to see really ominous shifts in the threat environment where critical infrastructure, which ag is now considered a part of by

    00:21:52 James Slaby

    cybersecurity standards bodies and national governments is really increasingly becoming targeted.

    00:21:58 James Slaby

    I don't know how much you talk about attacks on the show, but I just look at there's been a bunch of them over the in recent years and they seem to be growing.

    00:22:06 James Slaby

    Probably the JBS attack, I think is the one that probably most people who aren't in tech are probably aware of.

    00:22:13 James Slaby

    But you know, I don't want to I can reiterate a bunch of them.

    00:22:16 James Slaby

    I imagine this is something that your audience is well familiar with.

    00:22:19 Kristin King

    We do talk about it quite frequently.

    00:22:20 Kristin King

    And I think that they're great

    00:22:22 Kristin King

    great examples, but I always say they're the known ones.

    00:22:25 Kristin King

    It's the unknown that scare me half to death because those big corporations had to, because they're publicly traded, because the SEC regulations, so of course we're going to find out about them.

    00:22:34 Kristin King

    But we don't know always what the issues are.

    00:22:38 Kristin King

    Like the Amazon distribution one, that one that supplied for Whole Foods, we don't know what happened, but it reads like ransomware.

    00:22:44 Kristin King

    We can speculate based on knowledge of the industry, but they have not disclosed what it was.

    00:22:49 Kristin King

    And I feel like there should be some type of disclosure within these

    00:22:52 Kristin King

    particular rules that tells you what it is.

    00:22:55 Kristin King

    How are you going to prepare an industry for something if we don't know what it is?

    00:22:58 Kristin King

    Just an attack doesn't, I mean, that's like saying Godzilla attacked and you're just going to, that's it.

    00:23:03 Kristin King

    You don't know how he attacked, where he came from.

    00:23:05 Kristin King

    Was it another creature involved?

    00:23:07 Kristin King

    We don't know.

    00:23:08 Kristin King

    We just know that it happened.

    00:23:09 Kristin King

    So I think we're doing a bit of a disservice to the food and ag industry by not having more disclosure.

    00:23:14 Kristin King

    And then you, on top of it, if there's a small, medium-sized farms or different CPGs or small businesses and things like that, we don't know.

    00:23:22 Kristin King

    if they got hit.

    00:23:23 Kristin King

    It's kind of word of mouth, it's community.

    00:23:24 Kristin King

    And as you know, James, there's a lot of shame that comes with being in an attack, so people don't want to talk about it.

    00:23:30 Kristin King

    And then if you are in food and ag, it's an OT issue as well as an IT issue, generally speaking, because everything intersects with the physical world.

    00:23:37 Kristin King

    The incidents that are happening are becoming more frequent, yes.

    00:23:40 Kristin King

    I think that it's an iceberg issue.

    00:23:42 Kristin King

    I think that we see just the small tip of what's actually going on.

    00:23:46 Kristin King

    Also, we have nation states that are involved.

    00:23:49 Kristin King

    The dairy industry's been getting punched in the face, literally, lately.

    00:23:52 Kristin King

    And now we've have loss of life.

    00:23:54 Kristin King

    Cows are passing because they don't have access to real-time data when they're distressed.

    00:23:58 Kristin King

    So there's a lot of things going on here.

    00:24:00 Kristin King

    And also we have the ag tech community that's innovative and excited and pushing forward and all this great investment.

    00:24:08 Kristin King

    And they're not doing it securely.

    00:24:10 Kristin King

    It's not secure by design.

    00:24:11 Kristin King

    So we've got these other things that are being added where different considerations for security have to be put into place.

    00:24:17 Kristin King

    But again, this falls back onto places that don't have teams, don't have OT, don't have a SIEM, don't have a

    00:24:22 Kristin King

    a sock, don't have a knock, don't have any of this stuff.

    00:24:24 Kristin King

    And it's just, you know, Mr.

    00:24:26 Kristin King

    and Mrs.

    00:24:26 Kristin King

    Farmers that are standing there going, I need to put this wearable on my cow so I know when it's going to drop a calf.

    00:24:33 Kristin King

    And I mean, is it secure?

    00:24:35 Kristin King

    I don't know.

    00:24:35 Kristin King

    It connects to my phone.

    00:24:36 Kristin King

    Is my phone secure?

    00:24:37 Kristin King

    I assume.

    00:24:38 Kristin King

    And there's all these questions around that.

    00:24:40 Kristin King

    And I don't want people in food and agriculture, this is my biggest fear, to just put their heads in the sand like an ostrich.

    00:24:45 Kristin King

    I want people to be informed on risk and blended into their safety practices as much as possible.

    00:24:50 Kristin King

    Have their stop-drop-roll type moments.

    00:24:52 Kristin King

    because these are the people that feed us.

    00:24:54 Kristin King

    This is what creates our memories of our childhood and various other aspects of our lives.

    00:24:59 Kristin King

    The idea of that being attacked is so disturbing to me and viscerally disturbing.

    00:25:05 Kristin King

    Like I am horrified by it every day.

    00:25:08 Kristin King

    And these people that have to be resilient in a different capacity than already they're doing, because being a farmer is very complicated and hard nowadays.

    00:25:16 Kristin King

    And it's not an easy path.

    00:25:18 Kristin King

    And we need more first-gen farmers.

    00:25:19 Kristin King

    And it's really hard to get in.

    00:25:20 Kristin King

    And there's all these different parts of the ag business that are just a lot.

    00:25:24 Kristin King

    It's A lot.

    00:25:24 Kristin King

    And then you want to add a cybersecurity level onto it.

    00:25:27 Kristin King

    I know I understand in a lot of ways why mental health is such a huge issue in that particular industry and why I continually talk about this and why I advocate and why I have this show and why I work with the industry the way I do.

    00:25:39 Kristin King

    because we need more people to come along and make it normal.

    00:25:41 Kristin King

    Like it's normal to talk about an attack.

    00:25:43 Kristin King

    It's normal to talk about what we got to do to fix it.

    00:25:45 Kristin King

    Or it's normal to have a resilience conversation so, you know, you can bypass you and you could survive whatever happens.

    00:25:50 Kristin King

    And that's...

    00:25:52 Kristin King

    That's the real trick of it.

    00:25:54 Kristin King

    And again, like I said, going back to your original statement, we're just seeing the tip of the iceberg.

    00:25:58 Kristin King

    There's so much more going on and it's scary.

    00:26:01 Kristin King

    There's so many like little nuances to this and it's, and I'm glad that people are waking up that agriculture is part of critical infrastructure, even though the US didn't add it to the list until 2020.

    00:26:13 Kristin King

    Like I still don't know why they didn't add it sooner.

    00:26:15 Kristin King

    Everybody else had it on there.

    00:26:16 Kristin King

    But I think that the more people who get educated in what agriculture is and what the business is,

    00:26:22 Kristin King

    It's not as simple as people think it is.

    00:26:24 Kristin King

    It looks simple for the most part.

    00:26:26 Kristin King

    People make it look easy, but it's not.

    00:26:28 Kristin King

    And also, it's such a big industry.

    00:26:30 Kristin King

    It's an industry-wide big thing.

    00:26:31 Kristin King

    It's not just the small farms.

    00:26:33 Kristin King

    It's also the grain silos and it's the distribution networks and it's the transportation that goes around it.

    00:26:39 Kristin King

    It's the cold storage.

    00:26:41 Kristin King

    The cold storage is like a whole thing.

    00:26:43 Kristin King

    Like that's getting attacked too.

    00:26:44 Kristin King

    And it's wild to me that as OT, we are very much system thinkers.

    00:26:49 Kristin King

    You know, when something happens over here, it happens over here.

    00:26:52 Kristin King

    And yet we're the weirdos because nobody actually thinks like that.

    00:26:55 Kristin King

    Apparently that's not common as people remind me all the time, because I'm like, well, why didn't people realize that if they'd have this, it's cause and effect?

    00:27:01 Kristin King

    Why wouldn't they?

    00:27:02 Kristin King

    They're like, oh, well, you're a nerd, basically back at me.

    00:27:05 Kristin King

    And I'm like, I didn't realize that's what it was.

    00:27:07 Kristin King

    And I'm sure, and you already strike me as a systems thinker, James.

    00:27:10 Kristin King

    So I think that you completely get what I'm saying.

    00:27:12 Kristin King

    And maybe that's why you've taken to OT quite well, like a fish and water.

    00:27:18 Kristin King

    It's definitely something that you're enjoying.

    00:27:20 Kristin King

    I can tell you're enjoying because the way you talk about it.

    00:27:22 Kristin King

    So that's great.

    00:27:24 Kristin King

    I'm glad that you can pull from your roots.

    00:27:26 Kristin King

    You understand what farming looks like.

    00:27:28 Kristin King

    How else are we going to have great food stories and culture and tradition if we don't have people doing that and keep doing it securely?

    00:27:36 Kristin King

    And I don't think that every farmer needs to go out and take a cybersecurity course necessarily.

    00:27:40 Kristin King

    I don't know if we're quite there yet.

    00:27:41 Kristin King

    We might be at that tipping point, but I don't know.

    00:27:44 Kristin King

    It's going to be hard because we're going to have to adapt tech that we have for them in that regard.

    00:27:49 Kristin King

    I mean, yeah, sure.

    00:27:50 Kristin King

    Food manufacturing, absolutely.

    00:27:51 Kristin King

    You can have all the bells and whistles and all the things.

    00:27:53 Kristin King

    The CPG is the same thing.

    00:27:54 Kristin King

    To have it on a farm level is going to be complicated and really take some real ingenuity to create something that can give a better monitoring experience.

    00:28:03 Kristin King

    I don't think we're quite there yet.

    00:28:05 Kristin King

    I think we're getting there.

    00:28:06 Kristin King

    I just wish that AgTech would start creating things more securely.

    00:28:08 Kristin King

    That would be my one wish.

    00:28:10 Kristin King

    If people asked me what my wish was for the world, AgTech creates things securely so farmers don't have to worry.

    00:28:19 Kristin King

    And thank you for listening.

    00:28:20 Kristin King

    If you're enjoying the show, please take a moment to like, comment, follow, and share it with someone who'd appreciate it.

    00:28:26 Kristin King

    Every bit of support helps more people find these conversations, and I'm so grateful for all the messages.

    00:28:32 Kristin King

    all the feedback and all the stories you've been sending.

    00:28:35 Kristin King

    Thank you for reaching out and letting me know how much the show has resonated with you.

    00:28:38 Kristin King

    And because we're heading into the holiday season, I want to encourage you to help where you can.

    00:28:43 Kristin King

    Donate to a local food pantry.

    00:28:45 Kristin King

    You could find one at findhelp.org.

    00:28:48 Kristin King

    Call a local farm and ask if you can sponsor a farm share for a family in need.

    00:28:51 Kristin King

    It's easy to find a place to start by going to localharvest.org.

    00:28:55 Kristin King

    Reach out to a local school and see if you could support them for breakfast or lunch, or just be a grocery buddy for someone nearby who could use the help.

    00:29:03 Kristin King

    Food insecurity isn't just an American issue, it's worldwide.

    00:29:06 Kristin King

    And while I'm not sponsored by any of these organizations, I believe if we have tools or resources, we can use them to make sure people have access to food.

    00:29:15 Kristin King

    Thank you for caring, and back to the episode.

    00:29:20 James Slaby

    It's funny, when you talk about the psychological aspect of it, that really plays to something important that I've seen going on in recent years.

    00:29:29 James Slaby

    Again, Acronis started as a backup company and then we got into the cybersecurity business and coined this term cyber protection, which was the idea that defense and recovery should be integrated.

    00:29:39 James Slaby

    I've kind of seen the world come around to that.

    00:29:42 James Slaby

    If you look at recent additions of cybersecurity regulations or recent

    00:29:48 James Slaby

    revs of cybersecurity standards, or you look at the requirements that you're getting from your insurance company, if you want a cyber insurance policy to help mitigate the cost of recovering from a ransomware attack, for instance, they have all placed this new emphasis on recovery.

    00:30:06 James Slaby

    So if you look at NIST CSF 2.0, the NIS2 regulations in the EU, or you've talked to your insurer recently, a few years ago, they were all about make sure you're using multifactor

    00:30:18 James Slaby

    authentication and that you're encrypting your data and that you have antivirus protection.

    00:30:23 James Slaby

    Now there are new planks in those standards and those regulations in those insurance requirements that say, make sure you're following industry best practices for backup.

    00:30:33 James Slaby

    Have an incident response plan in place.

    00:30:35 James Slaby

    Think about disaster recovery.

    00:30:38 James Slaby

    And this kind of recovery capability in OT takes on new dimensions.

    00:30:44 James Slaby

    The downtime costs tend to be much, much greater, right?

    00:30:48 James Slaby

    So the idea of being able to recover very quickly is important.

    00:30:52 James Slaby

    Another issue that you have is you don't have trained IT people around in many of these environments.

    00:30:58 James Slaby

    You're out on an oil rig, or you're in a mine at the edge of the jungle, or a remote distribution facility, or you're in a farm in the heartland.

    00:31:09 James Slaby

    You don't have IT people who are, you know, at your beck and call.

    00:31:13 James Slaby

    And if you are air gapped for security reasons, people that might

    00:31:18 James Slaby

    be able to help you with the remote tools, say try to come up RDP into your desktop, they can't do that, right?

    00:31:24 James Slaby

    Another issue that you've got is the equipment life cycles involved in OT.

    00:31:29 James Slaby

    This technology is designed to last 10, 20, even 30 years, whereas IT people are used to cycling through stuff every three to five years, doing constant updates.

    00:31:39 James Slaby

    In many OT environments, we see Windows XP PCs being used to control the environment or really ancient builds of Linux.

    00:31:48 James Slaby

    You don't want to update those or patch them if you can help it, because you might lose some functionality or break your ability to monitor or control or configure the lower level operational technology.

    00:32:01 James Slaby

    So stability is super, super important in these environments.

    00:32:05 James Slaby

    So one of the ways that we address this is that we never walked away from those old operating systems.

    00:32:12 James Slaby

    Another big issue is how do you recover if IT is hours or days away?

    00:32:18 James Slaby

    We've made it simple enough that you can basically do a recovery from a local backup and the ability to restore from a known working image uncorrupted by ransomware or without the update that you just did that broke something.

    00:32:33 James Slaby

    And to do that in a matter of minutes, that's super, super valuable, right?

    00:32:37 James Slaby

    When the clock is ticking on that.

    00:32:41 James Slaby

    Kind of grappling with those realities of operational technology environments has really to deal with these kind of

    00:32:48 James Slaby

    requirements where it's like, what's your story for backup?

    00:32:51 James Slaby

    How quickly can you recover?

    00:32:53 James Slaby

    What is your plan in the event of a cyber attack or a hardware failure or somebody plugging something into the machine like a USB stick that they shouldn't?

    00:33:03 James Slaby

    And this gets more important as these environments open up and as just in general, the threat environment has gotten more dire.

    00:33:10 James Slaby

    I know you're well familiar with the kind of the ongoing industrialization of cybercrime and how that's meant that it's cheaper,

    00:33:18 James Slaby

    to mount more and more frequent attacks.

    00:33:21 James Slaby

    The sophistication is getting higher.

    00:33:23 James Slaby

    Now we've got Gen.

    00:33:25 James Slaby

    AI tools being used by the bad guys so that phishing attacks are getting more effective, right?

    00:33:31 James Slaby

    The phishing emails are perfect and the calls to action are more compelling and they can mount them at greater scale.

    00:33:38 James Slaby

    So all these things, these pressures are starting to come to bear on OT environments.

    00:33:44 James Slaby

    So you need to start thinking about improving your cyber defenses

    00:33:48 James Slaby

    But your last line of defense always is the ability to quickly recover, right?

    00:33:53 James Slaby

    So you want to do as much as you can to reduce the risk of cyber threats with defensive measures.

    00:34:00 James Slaby

    But our adversaries are generally a step ahead of us and, again, can enlist armies of not very bright people to do most of the dirty work for them in ways that we can't possibly keep up with the frequency and the growing sophistication of the attacks.

    00:34:15 James Slaby

    So you really need that break

    00:34:18 James Slaby

    in case of emergency recovery mechanism.

    00:34:21 Kristin King

    Yeah, I think it's super important to note the backup aspect, like in JBS's example, if they were able to come back up faster and they couldn't because that was broken as well.

    00:34:30 Kristin King

    So there was a lot of aspects about it.

    00:34:32 Kristin King

    I think the thing about food and agriculture that I've noticed more and more is the social engineering component.

    00:34:37 Kristin King

    You already mentioned fishing as a great example.

    00:34:40 Kristin King

    Doxing is super popular now too.

    00:34:42 Kristin King

    Deep fakes are heavy in the industry as well.

    00:34:45 Kristin King

    And AI is driving that.

    00:34:46 Kristin King

    It's learned behavior.

    00:34:48 Kristin King

    For everything that is good, it's also equally evil.

    00:34:50 Kristin King

    It's really just there.

    00:34:52 Kristin King

    And I think the social engineering aspects around OT are going to hit a breaking point at some point, I think.

    00:34:58 Kristin King

    We are definitely at a place now where educating people on how to behave and how to be defensive as well as responsive is becoming, I think, more of the norm.

    00:35:08 Kristin King

    We're not quite there yet, but I think people are getting it.

    00:35:10 Kristin King

    And that makes me really happy because when we go to things like backups and being more proactive, it's going to be a lot more easy to adopt.

    00:35:18 Kristin King

    stopped moving forward.

    00:35:19 Kristin King

    And yeah, there's some really nasty people out there doing really horrible things, obviously.

    00:35:22 Kristin King

    And it's so scary that you could just dial it up as a service now.

    00:35:27 Kristin King

    Just hacking as a service, ransomware as a service, whatever you want to call it, is terrifying.

    00:35:31 Kristin King

    And you're right, they're ahead of us in a lot of ways, because we're still playing catch up.

    00:35:35 Kristin King

    You know, we don't know what's in our systems.

    00:35:38 Kristin King

    We don't have asset control.

    00:35:39 Kristin King

    We don't understand who's accessing when.

    00:35:41 Kristin King

    There's all these different aspects.

    00:35:42 Kristin King

    Or you don't have any people.

    00:35:44 Kristin King

    You mentioned that earlier.

    00:35:44 Kristin King

    There's no people to do the work.

    00:35:46 Kristin King

    So it's left up to people

    00:35:48 Kristin King

    who aren't technical to deal with it.

    00:35:49 Kristin King

    And they're just trying to get by.

    00:35:51 Kristin King

    And that's really the heart of the matter, especially in food and ag.

    00:35:54 James Slaby

    I recently had the family password conversation with my extended family.

    00:35:58 James Slaby

    We were all together for a kind of a reunion.

    00:36:01 James Slaby

    And the concern I had was around deep fake technology, particularly around voice, which is extremely easy to do.

    00:36:08 James Slaby

    And the scenario I painted was, grandma gets a phone call from someone who sounds exactly like one of her grandchildren, who's saying, oh, I was in a car accident.

    00:36:18 James Slaby

    and they put me in jail and I need money to bail me out.

    00:36:22 James Slaby

    I don't want to spend the weekend in jail, grandma.

    00:36:24 James Slaby

    Can you help me out?

    00:36:26 James Slaby

    And of course, that's not my nephew.

    00:36:29 James Slaby

    That is a deepfake of his voice, which you only need about a 30-second audio sample to do a convincing deepfake.

    00:36:36 James Slaby

    So not everyone in my family knows a passphrase that they can challenge a caller in a dire situation like this and say, What's the family passphrase?

    00:36:44 James Slaby

    And if they don't know it, then they know it's a fake.

    00:36:46 James Slaby

    So I'm

    00:36:48 James Slaby

    and spreading that stratagem around or around my extended family and friends is too.

    00:36:54 Kristin King

    It's an excellent strategy.

    00:36:56 Kristin King

    It's an excellent strategy and it should be updated annually as well.

    00:36:59 Kristin King

    You don't want to, you should have a different one every time.

    00:37:01 Kristin King

    Basic human behavior one-on-one based, and it's such an easy thing to do and such a simple thing.

    00:37:07 Kristin King

    And that doesn't necessarily imply just for those phone calls and those scams.

    00:37:11 Kristin King

    It could be if you're out and about and you have an emergency, you could just say the password and people will know that you're in trouble.

    00:37:16 Kristin King

    Those kind of things.

    00:37:16 Kristin King

    It also goes into those places.

    00:37:18 Kristin King

    places.

    00:37:18 Kristin King

    Sadly, I think we live in a world where we're going to all need those for various reasons at some point, and it's a good thing.

    00:37:23 Kristin King

    So that's an excellent thing to do with your family.

    00:37:26 Kristin King

    James, this has been a great conversation, and I have really enjoyed your wisdom because you're speaking truth to a lot of things that are happening, and you have a really good vision of what's going on and what needs to be done.

    00:37:36 Kristin King

    So thank you so much for that.

    00:37:37 Kristin King

    As we're leaving, any final words?

    00:37:39 James Slaby

    Sure, Kristen.

    00:37:40 James Slaby

    I just want to say, likewise, what a great pleasure it's been to be part of your podcast.

    00:37:45 Kristin King

    Thanks so much, James.

    00:37:46 James Slaby

    Thanks again, Kristen.

    00:37:55 Kristin King

    And that's a wrap up today's episode.

    00:37:57 Kristin King

    A big thanks to James for joining me and sharing his perspectives on the realities of inside the systems and critical infrastructure.

    00:38:02 Kristin King

    And to you, thank you for listening, for sharing, and for being a part of the community.

    00:38:07 Kristin King

    If you enjoyed today's episode, remember to like, comment, follow, and share.

    00:38:10 Kristin King

    It really helps others find the show and keep these conversations growing.

    00:38:14 Kristin King

    You can also check out my Substack and the Bytes and Bytes podcast website for

    00:38:18 Kristin King

    additional content, behind the scenes updates, and reflections on the various episodes.

    00:38:22 Kristin King

    The link is in the show notes.

    00:38:23 Kristin King

    Until next time, stay safe, stay curious, and I'll see you on the next one.

    00:38:28 Kristin King

    Bye for now.

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Ep. 040 - Francisco Martin-Rayo: How AI Is Forecasting the Future of Food